1xBet Extends Partnership with Paris Saint-Germain for Three More Seasons
International betting company 1xBet has officially renewed its partnership with Paris Saint-Germain (PSG), the current UEFA Champions League champion.
The new agreement extends the relationship for an additional three seasons, reinforcing 1xBet’s position as an official partner of the French football club. The announcement was made during the final day of the SBC Summit 2025 in Lisbon, a prominent event that brings together leading figures from the betting and technology sectors. 1xBet maintained a significant presence at the summit and chose this platform to confirm the continuation of their collaboration.
According to the company, the partnership with PSG has already produced notable results, making the renewal a natural progression stemming from a solid and mutually beneficial relationship. As part of the deal, 1xBet will continue to serve as the club’s Official Betting Partner, with its logo remaining visible on LED panels and 3D mats during international broadcasts. The partnership also includes joint initiatives on social media and across PSG’s digital platforms, aimed at engaging fans worldwide. Additionally, 1xBet has committed to involving legendary former PSG players in campaigns, providing fans and commercial partners with exclusive experiences.
Read also: FanDuel Joins Forces with Delaware North to Grow West Virginia Operations
Richard Heaselgrave, PSG’s Chief Revenue Officer, expressed enthusiasm about the renewal, stating, “We are delighted to extend our partnership with 1xBet, a global brand that shares our ambition for innovation and international growth. Together, we have already achieved remarkable milestones, and this renewed agreement will allow us to further engage our fan base around the world, create unique experiences, and continue to build on Paris Saint-Germain’s incredible momentum on and off the pitch.”
A spokesperson for 1xBet echoed this sentiment, emphasizing the strategic importance of the partnership. They remarked, “The extension of the agreement reflects stability and mutual trust. We are proud to have been part of the club’s great achievements in recent years and are confident that even more successes are to come.” 1xbet Paris Saint-Germain
