Amelco has reached a significant point in its North American expansion, now operational across 17 states in the U.S. and the province of Ontario in Canada. The company is actively cultivating its image as a comprehensive service provider, offering an integrated platform that encompasses sportsbook functionalities, iGaming, esports, and player account management. Amelco North America
This period of growth in North America is characterized by Amelco’s emphasis on providing what it describes as the market’s sole complete end-to-end solution. This offering includes a unified platform delivering sportsbook services, risk management tools, player account management (PAM), iGaming content, and esports capabilities. Evidence of Amelco’s platform performance can be seen in the success of several apps they developed for their operator partners, which have achieved high rankings in the Eilers & Krejcik Gaming App Rankings. Notably, Fanatics and Hard Rock Bet, both powered by Amelco’s technology, secured third and fourth positions in various categories, surpassing established global brands like BetMGM and bet365.
Over the preceding year, Amelco has strategically enhanced its market standing through collaborations with prominent game content providers, including Play’n GO, Light & Wonder, Evolution, Playtech, and Pariplay. The company’s platform is designed to empower operators with content aggregation, personalized features, and retention tools essential for maintaining a competitive edge in the market. Looking ahead, Amelco intends to further broaden its iGaming operations in the United States as more states move towards legalizing betting. A key aspect of their strategy involves a strong focus on localization, robust responsible gambling features, and adaptable user interface and user experience (UI/UX) designs.
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As part of its engagement within the industry, Amelco is set to sponsor the upcoming SBC Summit Americas in Fort Lauderdale. The company will also be hosting the event’s closing party at Daer Night Club located in Seminole Hard Rock Hollywood, featuring a performance by DJ Steve Aoki. This event will serve as a platform for Amelco to highlight its latest advancements in mobile application technology and betting solutions. The company’s Head of Business Development, Brandon Walker, reflected on this period of growth, stating:
“This past year has been a milestone in Amelco’s journey. With 17 states under our belt, plus Ontario, our North American growth is a testament to our team’s hard work, our partners’ trust and the strength of our technology. We’re proud to be the only provider in North America that can deliver the full spectrum of betting and gaming solutions within a single platform. With SBC Summit Americas just around the corner, we’re excited to not only sponsor the event but to actively showcase how Amelco is positioning our partners for unbounded future North American growth. Already, 2025 is shaping up to be another year of rapid expansion; we’re excited to see what the next few months hold.” Amelco North America
