Club Atlético River Plate has entered into a sponsorship deal with Kaizen Gaming, a prominent global gaming company that operates the Betano brand. Effective this season, Betano will take on the role of the club’s primary shirt sponsor, marking a significant milestone for both organizations.
This partnership is a key development for Kaizen Gaming, which introduced Betano to the Argentine market just a year ago. In that short time, Betano has emerged as one of the leading online betting platforms in the country, and this agreement with River Plate further solidifies its growing influence.
Beyond expanding its sponsorship efforts, Kaizen Gaming is committed to promoting social responsibility. By fostering safe and responsible gaming environments, the company strengthens its standing as a major player in the global gaming industry.
For River Plate, the collaboration with Betano is an opportunity to enhance its global reach and diversify its financial resources. The partnership underscores the club’s dedication to innovation, excellence, and forging ties with top-tier international brands.
Jorge Brito, President of River Plate, said: “It is a very important step to join forces with Kaizen Gaming and its Betano brand. They are aligned with our international focus, being present in 19 markets.” He highlighted the club’s global stature, noting, “River Plate is a benchmark club in global sports marketing and the most popular in the world, in addition to being recognized for its people and its stadium, where we have played more than 85 matches with a full house. We continue to grow and make history, and we welcome Betano to our great community.”
Kaizen Gaming has already demonstrated its marketing prowess through partnerships like the CONMEBOL Copa América 2024 and the Betano Professional Football League Tournament. River Plate General Secretary Stefano Di Carlo elaborated on the strategic significance of the deal, stating: “This agreement is the result of a long-term strategy that we have developed to consolidate the club as a global leader, backed by its institutional strength and morepresidente than 120 years of sporting success. The fact that an international company like Betano has chosen this alliance says a lot about the visibility and strength that River Plate projects around the world, and about the trust that our institutional and sporting project generates.”
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Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, emphasized the cultural and historical resonance of the partnership, saying: “River Plate is a global football institution, with one of the biggest fan bases in the world and a history stretching back over 120 years. As our conversations with River Plate members progressed, the alignment between Betano and River Plate in terms of values, ambition and vision for the future became increasingly evident. The passion of the club and its fans is unparalleled, and it is thrilling to join them in the next chapter of their storied history.”
Kaizen Gaming, a leading GameTech company, focuses on leveraging technology and human talent to enhance the betting experience while prioritizing responsible entertainment. Its Betano brand operates across Europe, the Americas, and Africa, serving millions of customers with a workforce of over 2,700 employees. The company’s excellence has been recognized with seven trophies at the 2024 EGR Operator Awards, including accolades for “Operator of the Year,” “Employer of the Year,” “Affiliate Program,” “Football Betting Operator,” “In-House Product,” “In-Play Sports Operator,” and “Mobile Sports Product.”
