BetMGM Launches First-Ever Women’s Sports Partnership with Las Vegas Aces
BetMGM has announced its inaugural partnership with a women’s professional sports team, teaming up with the Las Vegas Aces in a significant move that signals a new chapter for the operator. The collaboration features prominent signage at Michelob Ultra Arena at Mandalay Bay Resort and Casino, along with sponsorship opportunities on the Aces’ social media channels.
This deal marks BetMGM’s first major alliance with a women’s sports team. As the exclusive online casino and sportsbook partner of the Las Vegas Aces, the platform aims to deepen fan engagement and expand betting options.
“On the heels of an incredible 2024 season when WNBA delivered significant growth in all areas of fan engagement, and with so much excitement surrounding the 2025 season, we want to continue to lean into betting and finding new and innovative ways to engage with our fans and provide the experiences they want,” stated Colie Edison, WNBA Chief Growth Officer.
“BetMGM is doing just that by offering new and expansive betting markets for WNBA fans. And by partnering with the Aces, BetMGM continues to recognize the extraordinary potential for growth that comes from tapping into the power of women’s sports and the connections fans have to their favorite players and teams.”
The partnership includes prominent signage at Michelob Ultra Arena, social media sponsorships, and courtside access for BetMGM players to pre-game shootarounds and VIP seating. Additionally, BetMGM will have a presence on nationally televised games, WNBA tickets and experiences for VIP players, and rights to co-branded content across digital and social platforms.
Looking ahead, BetMGM plans to launch a WNBA-branded online slot game in jurisdictions where its iGaming platform is active, marking the first-ever WNBA-themed online casino game.
In related news, Century Casinos announced a long-term agreement with BetMGM on May 27, aiming to bring BetMGM’s sports wagering platform to players in Missouri.
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The partnership launch was celebrated with a gathering at the Bellagio fountains, where Aces President Nikki Fargas and BetMGM’s Molly Wurdack-Folt introduced the “BetMGM Steals for Meals” program. Under this initiative, BetMGM will donate $50 for every Aces steal this season to The Just One Project, a nonprofit dedicated to supporting food and resource access in southwest Nevada.
BetMGM CEO Adam Greenblatt commented, “As we enter this era of tremendous growth in women’s sports, BetMGM could not have two better organizations to partner with than the WNBA and the Aces. Not only do the Aces play in our backyard at Mandalay Bay, but they share our commitment to giving back to the community.”
Statistics show that wagering on the WNBA surged 133% year-over-year during the 2024 season, underscoring the growing interest and potential in women’s professional basketball. BetMGM Las Vegas Aces partnership
