Betnacional Sponsors and Celebrates the 23rd Rio Marathon 2025
Get ready, Rio! Betnacional is stepping into the spotlight as the official sponsor of the 23rd edition of the Rio Marathon — not just as a backer, but as a key player, holding the naming rights and giving its name to the 10K race that’s set to energize the city’s streets. Betnacional Rio Marathon 2025
Embracing the vibrant spirit and unmistakable energy of Brazil’s marvelous city, Betnacional has crafted a series of exciting activations designed to amplify the thrill of race day. From runners to fans and spectators, everyone is invited to partake in the festivities, especially on Friday, June 20th, when the eagerly awaited 10km race kicks off.
One of the standout moments is the playful “Run Singles vs Marrieds” challenge — a fun, lighthearted showdown that’s bound to stir up social media buzz and get people talking. On one side, stars like Jesus Luz, Jonatas Sulzbach, Matheus Queiroz, and Flávio Nakagima defend the singles squad. Opposing them are the married team, including Artur Picoli, Carol Sertório, Caue Fantin, Ivy Moraes, and João Hadad.
The winning team? That’ll be revealed soon on Betnacional’s social media channels. But here’s a little insider tip: anyone who stops by the Betnacional stand on June 18th to grab their race kit will already be a winner. Why? Because the brand is handing out exclusive, personalized socks — but act fast, because supplies are limited, and only the quickest registrants will secure theirs.
Race day promises to be nothing short of electric. As runners cross the finish line, they’ll be greeted by a sea of energy, organized by the Green and Yellow Movement, transforming each finish into a moment of celebration and pride. And to make it truly memorable, Betnacional is offering a special photo opportunity at the finish line for those sporting its exclusive socks.
No socks? No problem! Participants without the branded gear can still get their shot on the podium — just register quickly with the event’s photographers and capture that victorious moment.
The excitement doesn’t stop there. Betnacional’s team of creators, including renowned sports journalist Renata Heilborn, will be capturing every behind-the-scenes moment, sharing emotional stories, tears of joy, and heartfelt hugs — all in the brand’s signature spontaneous and authentic style.
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Rooted deeply in Brazilian culture and crafted by Brazilians, Betnacional continues to demonstrate its flair for blending sports, entertainment, and culture into a vibrant tapestry that celebrates the nation’s spirit. According to João Studart, CEO of Betnacional, sponsoring the Rio Marathon is more than a partnership — it’s a way to encourage a sport that’s woven into the daily lives of so many Brazilians.
“Being part of the Rio Marathon goes beyond sponsorship; it’s about promoting a sport that’s part of our identity in a fun, light, and responsible way. Running is about overcoming challenges, but it’s also about connection — and that’s what we cherish most,” he shares.
Event Details
23rd Rio Marathon – 10K Race
When: June 20, 2025, from 7 am
Where: Aterro do Flamengo – Marina da Glória, Rio
About Betnacional
As part of Flutter Brazil, Betnacional has been authorized to operate since January 2025, offering fixed-odds sports betting across the country. Proud of its Brazilian roots, the brand champions national culture through sponsorships of major events like Big Brother Brasil 2025, Rio Open, Lollapalooza, Lauana Prado’s Raiz tour, and the Salvador Carnival. Its ambassadors, including football star Vini Jr., singer Thiaguinho, and legendary journalist Galvão Bueno, add to its vibrant presence in the sports and entertainment scene. Betnacional Rio Marathon 2025
