Recently, a key committee within the Senate, the Science and Technology Committee, approved a bill aimed at amending the existing Sports Betting Law. The proposed legislation seeks to prohibit the promotion of sports betting and online gaming across all media platforms, including sponsorship deals involving sports clubs and events.

If the bill passes through further scrutiny by the Constitution, Justice, and Citizenship Committee and gains full Senate approval, it would introduce a comprehensive ban on gambling advertising. This legislation would restrict advertisements on radio, television, newspapers, magazines, social media, and within sponsorship arrangements, although discussions are ongoing about whether Olympic sports teams should be partially exempt from the sponsorship restrictions.

The bill also establishes a strict enforcement framework, with operators facing hefty penalties for violations. Companies found in breach could be subjected to fines of up to USD 2 million, alongside the potential suspension or permanent revocation of their licenses. Supporters argue that such stringent sanctions are necessary to ensure compliance, especially given the rapid growth of Brazil’s regulated gambling market since its inception.

Senator Damares Alves has described the legislation as a response to broader social concerns, specifically highlighting the mental health risks associated with gambling promotion. She stated, “By imposing clear limits on the commercial performance of bookmakers and preventing the exploitation of the electoral environment by this activity, the proposition offers a legislative response proportional to the seriousness of the problem diagnosed by the Federal Senate.”

Brazil’s online gambling industry has experienced rapid expansion since regulation began in January 2025, initially licensing just 14 operators. Within a year, that number had increased to over 80, reflecting strong international interest from betting and gaming companies. The first full year of regulation produced an estimated USD 7 billion in gross gaming revenue, establishing Brazil as one of the most promising emerging markets globally. However, the debate over advertising restrictions comes at a sensitive time.

One of the main objectives of regulation was to divert players away from illegal operators, but industry representatives warn that tougher advertising rules combined with rising taxes could hinder this goal. They argue that these measures might limit the visibility and competitiveness of licensed operators, making it more difficult for them to compete with unregulated sites that face no such restrictions.

Recent fiscal policy changes further complicate the situation. President Luiz Inácio Lula da Silva has approved a phased increase in taxes on gambling activities, raising the rate from 12% to 15% by 2028 through annual increments. Operators contend that higher taxes and an advertising ban could slow market development and make it more challenging for licensed companies to compete effectively against unregulated competitors.

Read also: Strong Q4 Results Signal Turning Point for BetMGM and Its Parent Companies

This ongoing debate in Brazil echoes a broader international trend toward stricter controls on gambling advertising. In Canada, discussions continue about strengthening advertising restrictions following the legalization of sports betting in 2022, with over 40 senators advocating for tougher rules late last year. Several European countries have already taken decisive steps; Belgium introduced a comprehensive ban on gambling advertising across television, radio, print, and public spaces in 2023.

The Netherlands has restricted non-targeted gambling advertising and is considering additional limitations. Spain, since 2020, has enforced strict advertising controls that ban gambling ads from television, prohibit celebrity endorsements, and restrict jersey sponsorships. Italy has maintained a nationwide ban on gambling advertising via television, radio, and digital media since 2018. In South America, Argentina is also exploring the possibility of implementing a complete ban on gambling advertising and sponsorships, reflecting a global shift toward tighter regulation of gambling promotion. Brazil’s gambling ads ban

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The shares of MGM Resorts International and Entain experienced gains after BetMGM, their joint venture in U.S. sports betting and iGaming, announced a strong fourth-quarter showing that surpassed market expectations. This uptick signals renewed investor optimism regarding BetMGM’s growth trajectory amid a landscape traditionally marked by fierce competition, promotional battles, and doubts about the long-term profitability of online gambling operators in the United States.

The positive market reaction reflects a shift in sentiment, with analysts noting that BetMGM appears to be turning scale into operational efficiency. After a challenging year characterized by aggressive marketing and industry skepticism, the company’s recent results suggest it is beginning to realize the benefits of its investments. BetMGM Q4

Both MGM and Entain gained from BetMGM’s improved financial health in late 2025, marked by accelerated revenue growth and clearer profitability pathways. Industry experts interpret this as a sign that BetMGM’s strategic efforts in the U.S. are starting to pay off after years of substantial investment.

Key drivers of the stock surge included revenues in Q4 surpassing expectations, margins showing signs of improvement compared to previous quarters, continued strong momentum in online casino (iGaming), and growing confidence in BetMGM’s long-term profit goals. These developments have helped ease concerns that the U.S. online betting market might remain fundamentally unprofitable for most operators.

Despite stiff competition from players like DraftKings and FanDuel, BetMGM’s latest quarterly figures reveal significant progress across its core segments. Analysts pointed out robust growth in online casino revenue, which typically offers higher margins than sports betting. They also highlighted more disciplined promotional strategies compared to earlier phases and margins improving as the business matures.

Online casino remains a vital differentiator for BetMGM, especially in states where iGaming is legal, offering more consistent revenue streams than the seasonal volatility often seen in sports betting.

Up until recently, BetMGM was perceived as lagging behind its competitors due to heavy marketing spend and slower market share gains. However, the latest results indicate a turning point. Industry watchers highlight that BetMGM’s scale—bolstered by MGM’s extensive casino network and Entain’s technological expertise—is beginning to deliver tangible benefits.

Reasons for optimism include a maturing U.S. market with less reliance on aggressive promotions, improved customer retention in iGaming products, and declining acquisition costs leading to fewer losses. The Q4 results reinforce the management’s narrative that the company is transitioning from rapid expansion to operational optimization.

Read more: BiS SiGMA South America Returns for Its Sixth Year

Since BetMGM plays a crucial role in the growth prospects of both parent companies, its performance significantly influences their valuations. For MGM, BetMGM offers a scalable digital growth platform, diversification beyond physical casinos, and a foothold in the expanding U.S. online gambling market. Meanwhile, for Entain, the U.S. market remains central to its global strategy, with BetMGM serving as its primary vehicle to compete against domestic operators. The recent stock movements suggest investors are increasingly factoring BetMGM’s progress into the valuation of both firms.

Despite the optimistic outlook, analysts caution that the U.S. online betting sector remains fiercely competitive. Major hurdles include the dominance of FanDuel and DraftKings in sports betting, the limited number of states where iGaming is legal, and ongoing regulatory and taxation challenges. However, BetMGM’s expanding iGaming customer base provides a stabilizing advantage that many competitors lack, making its business model more resilient over time. BetMGM Q4

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This rebranding marks a major step in the resort’s evolution, positioning it as a fully integrated destination within the Summerlin community of Las Vegas. The move consolidates the resort and casino operations under a single identity for the first time since the property’s opening in 1999, when it debuted as Summerlin’s first casino resort.

According to management, the new branding mirrors the original vision of the property—a comprehensive hub providing gaming, lodging, dining, wellness, and event spaces within one cohesive campus. Michelle McHugh, Vice President and General Manager of The Resort at Summerlin, shared her thoughts: “Over the past 18 months, we’ve completed a significant renovation designed to revitalize and refresh the property while elevating the overall guest experience.”

She further emphasized that the ongoing transformation is a strategic, long-term investment aimed at securing the resort’s future and enhancing its role in the local community.

The renovations have touched nearly every aspect of the property, including guest accommodations, public areas, and casino facilities. Guest rooms have been redesigned to offer more spacious living areas and modern amenities, with some featuring walk-out balconies or terraces overlooking meticulously landscaped grounds.

Improvements extend to the conference center, fitness facilities, and Spa Aquae, along with upgrades to the casino floor—such as new lighting, finishes, and the addition of high-limit gaming zones.

Food and beverage offerings remain a key focus of the redevelopment. Several new restaurants are scheduled to debut throughout 2025, with more venues opening in early 2026 as part of The Neighborhood Food Hall. These new dining options will complement the resort’s existing on-site restaurants.

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Additionally, the resort has announced a partnership with Caesars Entertainment to launch a Caesars Sportsbook on the casino floor in early 2026. This new sportsbook will replace the current wagering area and will feature upgraded audiovisual technology and self-service betting kiosks, all integrated with the Caesars Sportsbook platform.

This rebranding effort follows the announcement made in December 2024, of a $75 million renovation plan coinciding with the property’s 25th anniversary. That project included upgrades to the casino floor, the addition of high-limit rooms, and enhancements to the spa, with design work led by FRANK Architecture and Interiors and construction managed by Trident, a Las Vegas-based contractor.

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Taking place daily at the Center for Addiction Prevention and Assistance (CPAA), the open house will feature engaging, interactive sessions led by a team of multidisciplinary health professionals. The goal is to give residents an inside look at the comprehensive approach the center takes in addressing various addictions, including gambling, substance abuse, and tobacco dependence.

Attendees will learn about CPAA’s multi-faceted treatment model, which encompasses outpatient care, day programs, and group therapy. Special attention will be paid to services targeting gambling addiction, with explanations of relapse prevention strategies, pharmacy support, nursing care, and physical therapy options. The center also offers specialized therapeutic groups designed for specific groups such as adolescents, women, and individuals receiving treatment for alcoholism.

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Each day’s activities will focus on different aspects of the center’s offerings. For example, Monday will feature presentations on pharmacy and outpatient services, while Tuesday will highlight programs tailored for women and young people. Wednesday’s focus will be on gambling addiction treatment, with Thursday dedicated to relapse prevention. The week will conclude on Friday with insights into alcohol recovery programs.

Throughout the event, professionals will set up dedicated interactive stations to share insights, answer questions, and engage directly with community members. This initiative aligns with San Luis Province’s broader public health efforts to enhance prevention, early intervention, and comprehensive treatment for addiction issues—especially concerning the rise of online gambling and related concerns.

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New Partnership Enhances bet365’s Product Portfolio

Ezugi, a live casino solutions provider operating under the Evolution brand, confirmed that its games are already live on bet365’s platform in Ontario. Launches in New Jersey and the UK will follow as regulatory approvals progress, giving bet365 players access to a wider selection of localized and themed table games.

The newly added titles include EZ Baccarat, Revolution Roulette, Ultimate Roulette, and Lucky 7, all offering distinctive variations on familiar casino formats. The products blend traditional gameplay with additional mechanics, multipliers, and studio-led entertainment to broaden player engagement.

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Executive Perspective

James Robert Smith, Commercial Strategy Manager at Ezugi, said:

“We are extremely proud and delighted to partner with an operator of bet365’s magnitude to bring our unique selection of live casino titles to their players. Ezugi’s mission is to deliver fresh, engaging, and entertaining experiences, and we believe bet365’s players will truly enjoy the exciting twists we bring to classic table games. This partnership aligns perfectly with our strategy to expand alongside tier-one operators in key regulated markets across Europe and North America.” Ezugi partnership Bet365

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Under the pact, 1spin4win slots now sit alongside content from 120 other suppliers inside a catalog that tops 30,000 games.

Xpress Tech runs operations in more than 20 nations, with its sharpest focus locked on Africa and LatAm.

The move marks the latest chapter in 1spin4win’s global push, a campaign that has already linked the developer to over 900 casino brands and aggregators worldwide.

Built from the ground up for mobile-first audiences, 1spin4win titles are engineered to run smoothly even on patchy connections—a killer edge in the very markets where Xpress Tech dominates.

Jaime Carvajal, Business Development Manager at 1spin4win, remarked on the partnership: “Joining forces with Xpress Tech opens up amazing opportunities to introduce our portfolio to African and Latin American communities. With their reliable platform and our carefully crafted, timeless slots, operators can offer engaging experiences that keep players coming back for more.”

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Domenico Lombardo, Head of Сasino at Xpress Tech, chimed in: “We’re thrilled to welcome 1spin4win to our network! Integrating their portfolio enhances the variety and quality of games available to our partners, and we’re excited to see their proven titles deliver even more enjoyment to players across our platform.”

The agreement comes hot on the heels of 1spin4win’s September reveal of 13 fresh LatAm casino tie-ups and a May hookup with Gamingtec that folded more than 150 slots into that ecosystem.

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A key component of this launch is the seamless integration via the InPlaySoft platform provider. This collaboration has become a cornerstone of the game’s continued growth in Brazil, allowing operators like QGBet to add cutting-edge crash content with minimal launch time.

According to Matheus Cota, COO at QGBet, the brand celebrates the acquisition of the game to its portfolio. “We are thrilled to add Aviatrix to our portfolio. It’s a product that sets a new standard in the crash game category and offers exactly the kind of immersive and customizable experience our players are looking for. Working with InPlaySoft made the integration process seamless from start to finish.”

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Anastasia Rimskaya, Account Director at Aviatrix, added: “Partnering with QGBet represents another exciting step for Aviatrix in Brazil. Thanks to our close collaboration with InPlaySoft, we are able to deliver premium crash content quickly and efficiently, helping operators like QGBet enhance their offering and stand out in a competitive market.”

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Delivered and operated by ARRISE, a key service provider to the iGaming industry, the new cutting-edge studio in Bogotá has been strategically established to meet the rising demand for localised, premium live casino experiences across Latin America’s expanding regulated iGaming markets. Supported by an investment of over $15 million, the facility is set to create more than 1,500 new jobs in the region. 

The new studio will feature over 100 tables, delivering an expanding selection of Pragmatic Play’s most popular live casino games, including roulette and blackjack, all customised to local preferences and hosted by native Spanish and Portuguese-speaking dealers. The offering will comprise both network and dedicated tables with Smart Studio technology, allowing operators even greater branding and customisation.  

These market-optimised games will also be complemented by localised versions of international fan favourites from Pragmatic Play’s award-winning portfolio, such as Mega Roulette, alongside brand-new game shows in 2026.  

Paul Dever, Chief Executive Officer at ARRISE, said: “We are very proud to unveil this new studio – a cutting-edge facility that goes far beyond premium live casino content. With localised games, native-speaking dealers, flexible branding options, and full regulatory alignment, it stands as a clear example of our commitment to helping operators deliver truly authentic, player-centric live casino experiences across Latin America.” 

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Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “This new live casino studio in Colombia represents a major milestone in our native content expansion strategy across Latin America. We’ve long recognised the immense potential of the region and remain committed to delivering premium, localised experiences tailored to the needs of each market. By working closely with our trusted operator partners, we aim not only to support their growth with best-in-class content, but also to continue expanding our presence and forging new, impactful relationships throughout LATAM.

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The lawsuit, filed with the US District Court for the Southern District of Ohio in Columbus, claims that the regulator has exceeded its authority in attempting to ban Kalshi’s prediction platform. Despite ongoing communications with the state in an effort to reach a resolution, the company argues that the regulator’s actions are unjustified.

In Ohio, legal sports betting is strictly regulated and limited to licensed agencies. The Ohio Casino Control Commission issued a cease-and-desist order against Kalshi in April, warning that engaging with the platform—despite its current unregulated status—could lead to penalties regardless of whether dealings occurred inside or outside the state. Ohio is not alone in this stance; Kalshi has faced similar directives from other states, including New Jersey, Illinois, and Nevada.

The company’s complaint underscores the potential harm such regulatory actions could cause, stating, “If effectuated, the Casino Commission’s threat to these brokers would cut off Kalshi’s access to millions of users and key operators, and compound the extraordinary harm Kalshi would suffer as a result of the Casino Commission’s unlawful attempts at regulation.” Interestingly, in August, Kalshi expanded into pop culture territory by offering betting odds on the Kelce-Swift engagement, including predictions on when the wedding would take place.

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Kalshi’s legal efforts are focused on obtaining a federal injunction that would enable it to continue operating legally in Ohio starting October 20. This move is part of a broader pattern of legal challenges the platform faces. In August, the Ho-Chunk Nation filed a lawsuit against Kalshi, and in September, Massachusetts Attorney General Andrea Joy Campbell accused the company of “illegal and unsafe sports betting” practices.

Despite these obstacles, Kalshi continues to grow. Its latest funding round valued the company at $2 billion, and it has brought industry veterans like Sara Slane onto its team, signaling confidence in its future despite ongoing legal disputes. Kalshi prediction ban

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However, SDS was shut down before it ever had the chance to compete against established iGaming companies such as Playtech, Stakelogic, Authentic Gaming, and Evolution. In a letter to the 300–400 employees affected by the closure, LVS President and COO Patrick Dumont stated that the project “was no longer aligned with the company’s core long-term objectives.” This letter was published by the Las Vegas Review-Journal, which broke the story on Friday, October 3. The newspaper is owned by the Adelson family — including Dr. Miriam Adelson, the majority shareholder of Las Vegas Sands and widow of the company’s late founder, Sheldon Adelson.

Under Sheldon Adelson’s leadership, LVS was known for its strong opposition to entering the online gaming space, citing concerns about its impact on traditional brick-and-mortar casinos. However, following his death in January 2021 at age 87, new CEO Robert Goldstein pursued different strategic directions. Among these changes was the decision to sell The Venetian Resort Las Vegas and Palazzo, along with the Venetian Expo Center, to Apollo Global Management and Vici Properties for $6.25 billion in 2022.

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Despite the shutdown of its digital efforts, LVS—recognized as the world’s largest operator of land-based integrated casino resorts by revenue—stated that it would continue to explore digital opportunities that better align with its core business in Macao and Singapore. In Macao, LVS operates five properties: The Venetian Macao, The Londoner Macao, The Parisian Macao, The Plaza Macao, and Sands Macao. In Singapore, it owns Marina Bay Sands.

“The digital landscape continues to evolve, and technology and innovation will continue to play an important role in our industry,” Dumont wrote in his letter dated October 2. “As a company, we will continue to explore and invest in opportunities that are in the best interests of our shareholders.” According to the Review-Journal, approximately 150 of the 300–400 workers laid off due to the closure were based in Las Vegas.

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