FIRST – Best in Sports and Pixbet Unite to Deliver Localized, High-Performance Betting Platform
FIRST – Best in Sports, a leading provider of integrated sportsbook solutions, has established a long-term partnership with Pixbet, one of the most prominent licensed operators in Brazil. The objective is to deliver a fully localized, high-performance betting platform within the country’s newly regulated sports betting sector.
With the advent of regulation, the industry has transitioned into a new era, wherein competitive differentiation now emphasizes technological innovation rather than mere brand positioning.
The alliance between FIRST and Pixbet constitutes a significant milestone, integrating Latin America-native infrastructure with a deeply entrenched national brand.
Native Technology and Emphasis on the Brazilian Market
In contrast to European platforms adapted for regional use, FIRST has developed its technology from inception to address the Latin American market.
The system was engineered with consideration for regional betting patterns, local payment modalities, and Brazil’s distinctive sporting traditions.
The platform provides a user experience (UX) in Portuguese, real-time integration with PIX (Brazil’s instant payment system), and dynamic odds models calibrated to Brazilian football. Covered competitions encompass the Brazilian Championship, the Copa do Brasil, and Series A, B, and C.
Tom Light, founder and CEO of FIRST – Best in Sports, declares: “Pixbet is not just a market leader – it’s part of Brazil’s sporting DNA. Our partnership reflects a shared belief in high performance, innovation, and long-term alignment with regulation. Together, we are setting a new standard for what the modern Brazilian sportsbook should be.”
Expansion Across Latin America and Implications for the Brazilian Market
This collaboration bolsters FIRST’s footprint in Latin America, where its technology supports more than 35 operators. The company is distinguished by its modular flexibility, agile automation, and demonstrable contributions to GGR (Gross Gaming Revenue) and user engagement.
These capabilities enable operators to scale operations efficiently while delivering tailored, localized experiences.
Diomar Tadeu Dantas, CEO of Pixbet, observes: “Our sportsbook has gained extraordinary traction since we integrated FIRST’s technology. We’ve seen a clear shift in player preference from casino to sports, driven by a faster, more intuitive, and entirely Brazilian experience.”
“With FIRST’s Tier 1 expertise on our side, we are more confident than ever in Pixbet’s future.”
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Established in Campina Grande (PB) in 2020, Pixbet has emerged as one of Brazil’s most recognizable brands. It is distinguished by its PIX-based payments, affiliations with more than 29 football clubs, and its designation as “The Bet of Brazil”.
Through this partnership, FIRST and Pixbet pursue a unified vision: to render sports betting faster, safer, and more intuitive for millions of Brazilian users—employing technology conceived in Latin America, for Latin America. FIRST Pixbet betting
