{"id":19149,"date":"2025-04-18T16:54:30","date_gmt":"2025-04-18T13:54:30","guid":{"rendered":"http:\/\/staging.igamingamerika.com\/?p=19149"},"modified":"2025-04-18T16:54:30","modified_gmt":"2025-04-18T13:54:30","slug":"us-and-latam-leaders-to-headline-opening-day-of-sbc-summit-americas","status":"publish","type":"post","link":"https:\/\/igamingamerika.com\/index.php\/2025\/04\/18\/us-and-latam-leaders-to-headline-opening-day-of-sbc-summit-americas\/","title":{"rendered":"US and LatAm leaders to headline opening day of SBC Summit Americas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/focusgn.com\/from-regulation-to-innovation-what-north-america-can-expect-at-sbc-summit-americas\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SBC Summit Americas<\/a>\u00a0will open its conference agenda on Wednesday, May 14, at the Broward County Convention Centre with a high-impact\u00a0<strong>Leaders Track<\/strong>, setting the tone for a landmark event uniting\u00a0<a href=\"https:\/\/focusgn.com\/sbc-summit-americas-keeps-us-and-latam-focus-strong-with-region-specific-agenda-tracks\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">North and Latin America\u2019s gaming sectors<\/a>\u00a0under one roof.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The day will begin with opening remarks titled<strong>&nbsp;\u201cWelcome to Florida\u201d<\/strong>, delivered by&nbsp;<strong>Julie Brown<\/strong>, vice chairman and inaugural chairman of the Florida Gaming Control Commission\u2014one of the state\u2019s most authoritative voices in gaming regulation. Brown played a pivotal role in establishing the Commission and brings a deep understanding of Florida\u2019s regulatory landscape, making her a fitting figure to help open the first edition of this reimagined event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The opening remarks will be followed by the conversation with&nbsp;<strong>Bill Miller<\/strong>, president &amp; CEO of the&nbsp;<strong>American Gaming Association<\/strong>&nbsp;(AGA) who will offer a timely exploration of how the shifting political landscape\u2014from Capitol Hill to state regulatory conversations\u2014is shaping the future of legal gaming in the U.S, as policymakers and regulators adapt to emerging technologies, evolving consumer behaviors, and increased scrutiny around responsible gaming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cIt\u2019s More Fun When It\u2019s For Fun: In Conversation with DraftKings\u2019 First Chief Responsible Gaming Officer\u201d<\/strong>&nbsp;will shine a spotlight on one of the industry\u2019s most crucial and timely priorities: player protection. As DraftKings\u2019 first-ever chief responsible gaming officer,&nbsp;<strong>Lori Kalani<\/strong>&nbsp;will bring a fresh perspective on how the company is embedding responsible gaming practices across its platforms and player communities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SBC\u2019s Managing Editor,&nbsp;<strong>Jessica Welman<\/strong>, will interview&nbsp;<strong>Ari Borod<\/strong>, who will offer attendees an exclusive look into the bold ambitions and strategy of one of the most closely watched entrants in the U.S. sports betting market\u2014Fanatics Betting and Gaming. As chief business officer, Borod plays a central role in shaping&nbsp;<strong>how the powerhouse brand is differentiating itself&nbsp;<\/strong>in a saturated market, navigating regulatory hurdles, and aiming to merge commerce with gaming in innovative ways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Day One<\/strong>&nbsp;will also feature three dedicated Leaders panels, each tackling key challenges and opportunities across the Americas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cLatAm Leaders \u2013 Beyond Brazil: Balancing Growth Across LatAm\u2019s Other Markets\u201d<\/strong>\u00a0will bring together a powerhouse panel of regional experts to address one of the most urgent strategic questions facing the Latin American gaming industry: how to capitalise on Brazil\u2019s explosive growth without neglecting the rest of the region. Featuring key voices from Colombia, Argentina, Peru, and beyond\u2014including Julio C\u00e9sar Tamayo Betancur (president, Wplay), Felipe Fraga (CBO, EstrelaBet), Sebasti\u00e1n Vivot (director of Modernisation and Information Technologies, LOTBA), Ramon Glieneke (COO, Alea), and Gonzalo P\u00e9rez (CEO, Apuesta Total)\u2014and moderated by Karen Marcela Sierra-Hughes (VP of LatAm, Caribbean &amp; Spain, GLI), this session will explore how to sustain balanced expansion and\u00a0<strong>unlock untapped growth<\/strong>\u00a0across the wider LATAM region. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">SBC Summit Americas<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<strong>\u201cSports Betting Leaders: Tech vs Sports Books \u2013 What Are the Odds?\u201d<\/strong>&nbsp;panel will dive into one of the most pressing debates in the U.S. sports betting landscape: whether to<strong>&nbsp;<\/strong>embrace or resist emerging technologies like AI. Featuring Stuart Simms (Group CEO, FairPlay Sports Media), Behshad Behzadi (chief product, Technology &amp; AI Officer, Sportradar), and Endre Nesset (president, Coolbet), this session will unpack the opportunities and challenges that come with integrating cutting-edge tools into legacy systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, the&nbsp;<strong>\u201ciGaming Leaders: Omnichannel Strategy for Enhanced Customer Experience\u201d<\/strong>&nbsp;panel will delve into how operators can create seamless, unified experiences across both&nbsp;<strong>digital and physical touchpoints<\/strong>. Kresimir Spajic (CEO &amp; Chair, Betfred US), Oliver Bartlett (Vice President of Gaming \u2013 Product &amp; Content, BetMGM), Lee Terfloth (Chief Interactive Officer, Gaming, Delaware North), Shai Frank (SVP Product &amp; GM Americas, Optimove), and Andy Mace (Head of Casino Personalisation, Sportradar) will examine whether the industry is truly maximising this potential to meet&nbsp;<strong>modern consumer expectations<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also: <a href=\"http:\/\/staging.igamingamerika.com\/record-igaming-revenue-in-new-jersey-compensates-for-casino-and-sports-betting-dip\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Record Igaming Revenue in New Jersey Compensates for Casino and Sports Betting Dip<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another key sequence of sessions will offer a deep dive into the evolution, crossover, and regulation of fantasy sports in the U.S. It will begin with&nbsp;<strong>\u201cThe State of Fantasy Sports in America,\u201d<\/strong>&nbsp;a presentation that will explore the history, skill-based game types, and monetisation models of the sector. Then,&nbsp;<strong>\u201cCrossover Between Fantasy Sports &amp; Sports Betting\u201d<\/strong>&nbsp;will examine how businesses can engage a shared audience of 70 million fans through aligned products and strategies.&nbsp;<strong>\u201cPaid Fantasy Sports &amp; Sports Betting \u2013 Legislation &amp; Regulation Differences\u201d<\/strong>&nbsp;will follow, unpacking the legal and operational contrasts between the two verticals. The block will conclude with&nbsp;<strong>\u201c30 Years of Sports: From the Internet\u2019s Infancy to Today\u2019s Tech,\u201d<\/strong>&nbsp;which will reflect on the industry\u2019s transformation through the lens of innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Capping off the day,&nbsp;<strong>\u201cAsk the Regulators\u201d<\/strong>&nbsp;will provide a rare and high-impact opportunity for operators and suppliers to engage directly with the key figures shaping&nbsp;<strong>U.S. gaming legislation<\/strong>. In this interactive Q&amp;A session, Ed Martin (CEO) and Tom Sage (VP) of the Sports Betting Regulators Association, alongside Shawn Fluharty, President of the National Council of Legislators from Gaming States, will offer insight into the priorities, challenges, and future direction of state-level regulation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Day Two<\/strong>\u00a0of the event will also feature a dedicated Leaders Track, bringing together even more influential\u00a0<strong>voices from North and Latin America<\/strong>\u00a0to discuss what lies ahead for the industry. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">SBC Summit Americas<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SBC Summit Americas\u00a0will open its conference agenda on Wednesday, May 14, at the Broward County Convention Centre with a high-impact\u00a0Leaders Track, setting the tone for a landmark event uniting\u00a0North and Latin America\u2019s gaming sectors\u00a0under one roof. The day will begin with opening remarks titled&nbsp;\u201cWelcome to Florida\u201d, delivered by&nbsp;Julie Brown, vice chairman and inaugural chairman of &hellip;<\/p>\n","protected":false},"author":1,"featured_media":20281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[198,177,22],"tags":[246],"class_list":["post-19149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brazil-gambling-news","category-gambling-events","category-news","tag-sbc-summit-americas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>US and LatAm leaders to headline opening day of SBC Summit Americas<\/title>\n<meta name=\"description\" content=\"\u00a0SBC Summit Americas\u00a0will open its conference agenda on Wednesday, May 14, at the Broward County Convention Centre with a 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