{"id":19456,"date":"2025-06-19T10:39:15","date_gmt":"2025-06-19T07:39:15","guid":{"rendered":"http:\/\/staging.igamingamerika.com\/?p=19456"},"modified":"2025-06-19T10:39:15","modified_gmt":"2025-06-19T07:39:15","slug":"google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations","status":"publish","type":"post","link":"https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/","title":{"rendered":"Google Enables Betting, Gambling, and Fantasy Apps in Brazil Under New Regulations"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>In recent weeks, companies within the betting industry have intensified efforts to gain official support from the federal government of Brazil, aiming to pave the way for their applications to be available through mainstream digital stores like Google Play and the Apple App Store. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">gambling apps<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The core argument presented to the Ministry of Treasury&#8217;s Prizes and Betting Secretariat centers on consumer safety and market regulation. Licensing online betting apps, they argue, can serve as a powerful tool to combat illegal platforms operating unchecked within the country. As they point out, official apps tend to offer a safer option for users, reducing the risk of malicious software and viruses that often plague unauthorized downloads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Historically, some betting companies only permitted users to access their services via their official websites\u2014a practice that could soon evolve thanks to recent regulatory updates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On June 18, Google notified advertisers through email that it will be rolling out a revised gambling policy in Brazil. The new policy now permits the presence of betting, gambling, and fantasy sports apps on Google Play. However, this opportunity comes with strict conditions: operators must hold a valid license issued by Brazilian authorities to promote their services through Google Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per the updated guidelines, any online gambling company wishing to advertise must demonstrate compliance by presenting a current Brazilian license issued by the relevant authorities\u2014aligning with the company&#8217;s own gambling policies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, operators are required to include a clearly visible, functional link on their official websites directing users to the app\u2019s page within the store. In addition, they must go through a formal registration process, supplying comprehensive details about their app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also: <a href=\"http:\/\/staging.igamingamerika.com\/government-plans-to-review-gambling-vat-amid-broader-tax-overhaul-in-colombia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Government Plans to Review Gambling VAT Amid Broader Tax Overhaul in Colombia<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Failure to meet these standards will result in automatic rejection of advertising requests. The rules apply specifically to four categories: lotteries, horse racing, fixed-odds betting, and daily fantasy sports\u2014all of which must be authorized by Brazilian regulators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Until now, Google had only approved horse racing and lottery apps from Caixa Econ\u00f4mica. In other markets, certain app stores have already begun to permit casino and sports betting apps, provided they do not rely on the platform\u2019s own payment systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the perspective of betting operators, integrating their apps into official app stores represents a crucial step toward curbing illegal gambling activities. They highlight that a large segment of the market remains dominated by unregulated, clandestine websites\u2014an issue that official channels could help mitigate. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">google gambling apps brazil<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent weeks, companies within the betting industry have intensified efforts to gain official support from the federal government of Brazil, aiming to pave the way for their applications to be available through mainstream digital stores like Google Play and the Apple App Store. gambling apps The core argument presented to the Ministry of Treasury&#8217;s &hellip;<\/p>\n","protected":false},"author":1,"featured_media":20332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[198,22,2],"tags":[207],"class_list":["post-19456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brazil-gambling-news","category-news","category-sports-betting-america-news","tag-gaming-in-brazil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google&#039;s Policy Shift Opens Doors for Betting Apps in Brazil<\/title>\n<meta name=\"description\" content=\"Google\u2019s updated policies now permit gambling apps in Brazil, supporting licensed and regulated betting through Google Play. Learn more about the new rules for Google gambling apps in Brazil\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s Policy Shift Opens Doors for Betting Apps in Brazil\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s updated policies now permit gambling apps in Brazil, supporting licensed and regulated betting through Google Play. Learn more about the new rules for Google gambling apps in Brazil\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/\" \/>\n<meta property=\"og:site_name\" content=\"iGaming Amerika \u2013 Top Casino, Sports Betting, and Lottery News in America\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T07:39:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/igamingamerika.com\/wp-content\/uploads\/2025\/06\/output-71-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"igamingamerika\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"igamingamerika\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/igamingamerika.com\\\/index.php\\\/2025\\\/06\\\/19\\\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igamingamerika.com\\\/index.php\\\/2025\\\/06\\\/19\\\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\\\/\"},\"author\":{\"name\":\"igamingamerika\",\"@id\":\"http:\\\/\\\/igamingamerika.com\\\/#\\\/schema\\\/person\\\/5b794c2a5bfbb47e6c6415366067d4f5\"},\"headline\":\"Google Enables Betting, Gambling, and Fantasy Apps in Brazil Under New Regulations\",\"datePublished\":\"2025-06-19T07:39:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/igamingamerika.com\\\/index.php\\\/2025\\\/06\\\/19\\\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\\\/\"},\"wordCount\":431,\"image\":{\"@id\":\"https:\\\/\\\/igamingamerika.com\\\/index.php\\\/2025\\\/06\\\/19\\\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igamingamerika.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/output-71-1.jpg\",\"keywords\":[\"Gaming in Brazil\"],\"articleSection\":[\"Brazil\",\"News\",\"Sports Betting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/igamingamerika.com\\\/index.php\\\/2025\\\/06\\\/19\\\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\\\/\",\"url\":\"https:\\\/\\\/igamingamerika.com\\\/index.php\\\/2025\\\/06\\\/19\\\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\\\/\",\"name\":\"Google's Policy Shift Opens Doors for Betting Apps in Brazil\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/igamingamerika.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/igamingamerika.com\\\/index.php\\\/2025\\\/06\\\/19\\\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/igamingamerika.com\\\/index.php\\\/2025\\\/06\\\/19\\\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igamingamerika.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/output-71-1.jpg\",\"datePublished\":\"2025-06-19T07:39:15+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/igamingamerika.com\\\/#\\\/schema\\\/person\\\/5b794c2a5bfbb47e6c6415366067d4f5\"},\"description\":\"Google\u2019s updated policies now permit gambling apps in Brazil, supporting licensed and regulated betting through Google Play. Learn more about the new rules for Google gambling apps in Brazil\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/igamingamerika.com\\\/index.php\\\/2025\\\/06\\\/19\\\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/igamingamerika.com\\\/index.php\\\/2025\\\/06\\\/19\\\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/igamingamerika.com\\\/index.php\\\/2025\\\/06\\\/19\\\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\\\/#primaryimage\",\"url\":\"https:\\\/\\\/igamingamerika.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/output-71-1.jpg\",\"contentUrl\":\"https:\\\/\\\/igamingamerika.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/output-71-1.jpg\",\"width\":640,\"height\":640,\"caption\":\"Google's Policy Shift Opens Doors for Betting Apps in Brazil\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/igamingamerika.com\\\/index.php\\\/2025\\\/06\\\/19\\\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/igamingamerika.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Enables Betting, Gambling, and Fantasy Apps in Brazil Under New Regulations\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/igamingamerika.com\\\/#website\",\"url\":\"http:\\\/\\\/igamingamerika.com\\\/\",\"name\":\"iGaming Amerika \u2013 Top Casino, Sports Betting, and Lottery News in America\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/igamingamerika.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/igamingamerika.com\\\/#\\\/schema\\\/person\\\/5b794c2a5bfbb47e6c6415366067d4f5\",\"name\":\"igamingamerika\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4dc41677e154806d938d76e8ea691842d0b94270147a30b2bde60eb7cfd44cc9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4dc41677e154806d938d76e8ea691842d0b94270147a30b2bde60eb7cfd44cc9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4dc41677e154806d938d76e8ea691842d0b94270147a30b2bde60eb7cfd44cc9?s=96&d=mm&r=g\",\"caption\":\"igamingamerika\"},\"sameAs\":[\"http:\\\/\\\/igamingamerika.com\"],\"url\":\"https:\\\/\\\/igamingamerika.com\\\/index.php\\\/author\\\/igamingamerika\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google's Policy Shift Opens Doors for Betting Apps in Brazil","description":"Google\u2019s updated policies now permit gambling apps in Brazil, supporting licensed and regulated betting through Google Play. Learn more about the new rules for Google gambling apps in Brazil","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/","og_locale":"en_US","og_type":"article","og_title":"Google's Policy Shift Opens Doors for Betting Apps in Brazil","og_description":"Google\u2019s updated policies now permit gambling apps in Brazil, supporting licensed and regulated betting through Google Play. Learn more about the new rules for Google gambling apps in Brazil","og_url":"https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/","og_site_name":"iGaming Amerika \u2013 Top Casino, Sports Betting, and Lottery News in America","article_published_time":"2025-06-19T07:39:15+00:00","og_image":[{"width":640,"height":640,"url":"http:\/\/igamingamerika.com\/wp-content\/uploads\/2025\/06\/output-71-1.jpg","type":"image\/jpeg"}],"author":"igamingamerika","twitter_card":"summary_large_image","twitter_misc":{"Written by":"igamingamerika","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/#article","isPartOf":{"@id":"https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/"},"author":{"name":"igamingamerika","@id":"http:\/\/igamingamerika.com\/#\/schema\/person\/5b794c2a5bfbb47e6c6415366067d4f5"},"headline":"Google Enables Betting, Gambling, and Fantasy Apps in Brazil Under New Regulations","datePublished":"2025-06-19T07:39:15+00:00","mainEntityOfPage":{"@id":"https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/"},"wordCount":431,"image":{"@id":"https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/#primaryimage"},"thumbnailUrl":"https:\/\/igamingamerika.com\/wp-content\/uploads\/2025\/06\/output-71-1.jpg","keywords":["Gaming in Brazil"],"articleSection":["Brazil","News","Sports Betting"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/","url":"https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/","name":"Google's Policy Shift Opens Doors for Betting Apps in Brazil","isPartOf":{"@id":"http:\/\/igamingamerika.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/#primaryimage"},"image":{"@id":"https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/#primaryimage"},"thumbnailUrl":"https:\/\/igamingamerika.com\/wp-content\/uploads\/2025\/06\/output-71-1.jpg","datePublished":"2025-06-19T07:39:15+00:00","author":{"@id":"http:\/\/igamingamerika.com\/#\/schema\/person\/5b794c2a5bfbb47e6c6415366067d4f5"},"description":"Google\u2019s updated policies now permit gambling apps in Brazil, supporting licensed and regulated betting through Google Play. Learn more about the new rules for Google gambling apps in Brazil","breadcrumb":{"@id":"https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/#primaryimage","url":"https:\/\/igamingamerika.com\/wp-content\/uploads\/2025\/06\/output-71-1.jpg","contentUrl":"https:\/\/igamingamerika.com\/wp-content\/uploads\/2025\/06\/output-71-1.jpg","width":640,"height":640,"caption":"Google's Policy Shift Opens Doors for Betting Apps in Brazil"},{"@type":"BreadcrumbList","@id":"https:\/\/igamingamerika.com\/index.php\/2025\/06\/19\/google-enables-betting-gambling-and-fantasy-apps-in-brazil-under-new-regulations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/igamingamerika.com\/"},{"@type":"ListItem","position":2,"name":"Google Enables Betting, Gambling, and Fantasy Apps in Brazil Under New Regulations"}]},{"@type":"WebSite","@id":"http:\/\/igamingamerika.com\/#website","url":"http:\/\/igamingamerika.com\/","name":"iGaming Amerika \u2013 Top Casino, Sports Betting, and Lottery News in America","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/igamingamerika.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/igamingamerika.com\/#\/schema\/person\/5b794c2a5bfbb47e6c6415366067d4f5","name":"igamingamerika","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4dc41677e154806d938d76e8ea691842d0b94270147a30b2bde60eb7cfd44cc9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4dc41677e154806d938d76e8ea691842d0b94270147a30b2bde60eb7cfd44cc9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4dc41677e154806d938d76e8ea691842d0b94270147a30b2bde60eb7cfd44cc9?s=96&d=mm&r=g","caption":"igamingamerika"},"sameAs":["http:\/\/igamingamerika.com"],"url":"https:\/\/igamingamerika.com\/index.php\/author\/igamingamerika\/"}]}},"_links":{"self":[{"href":"https:\/\/igamingamerika.com\/index.php\/wp-json\/wp\/v2\/posts\/19456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igamingamerika.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igamingamerika.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igamingamerika.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igamingamerika.com\/index.php\/wp-json\/wp\/v2\/comments?post=19456"}],"version-history":[{"count":0,"href":"https:\/\/igamingamerika.com\/index.php\/wp-json\/wp\/v2\/posts\/19456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igamingamerika.com\/index.php\/wp-json\/wp\/v2\/media\/20332"}],"wp:attachment":[{"href":"https:\/\/igamingamerika.com\/index.php\/wp-json\/wp\/v2\/media?parent=19456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igamingamerika.com\/index.php\/wp-json\/wp\/v2\/categories?post=19456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igamingamerika.com\/index.php\/wp-json\/wp\/v2\/tags?post=19456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}