{"id":19641,"date":"2025-08-27T17:11:35","date_gmt":"2025-08-27T14:11:35","guid":{"rendered":"http:\/\/staging.igamingamerika.com\/?p=19641"},"modified":"2025-08-27T17:11:35","modified_gmt":"2025-08-27T14:11:35","slug":"betmgm-launches-new-chapter-in-highdive-partnership-with-the-make-it-legendary-campaign","status":"publish","type":"post","link":"https:\/\/igamingamerika.com\/index.php\/2025\/08\/27\/betmgm-launches-new-chapter-in-highdive-partnership-with-the-make-it-legendary-campaign\/","title":{"rendered":"BetMGM Launches New Chapter in Highdive Partnership with the &#8220;Make it Legendary&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>In a bold move signaling its evolving brand identity, <a href=\"https:\/\/www.betmgm.com\/en\/sports\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BetMGM<\/a> has unveiled the latest phase of its collaboration with Highdive through the &#8220;Make it Legendary&#8221; campaign, set to debut during college football games on August 30.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crafted in close partnership with BetMGM\u2019s creative team and driven by comprehensive customer insights, the campaign features six compelling television spots starring renowned actor Jon Hamm, who has recently been appointed as BetMGM\u2019s brand ambassador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This initiative marks BetMGM\u2019s first significant \u201cmajor corporate brand repositioning,\u201d emphasizing its expanding entertainment ecosystem and commitment to a dynamic brand experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the campaign rolls out during college football matchups, it signals BetMGM\u2019s \u201cnext evolution\u201d in blending gaming with entertainment, with Hamm embodying the sophisticated, energetic spirit the brand aims to project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;BetMGM embodies style and energy, and the &#8216;Make it Legendary&#8217; campaign captures that essence perfectly. It\u2019s witty, cinematic, and underscores that betting with BetMGM offers an unparalleled experience,\u201d Hamm commented, reinforcing his role as the brand\u2019s latest ambassador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Highdive\u2019s team collaborated directly with BetMGM\u2019s creative minds, leveraging \u201cextensive\u201d customer research to craft six compelling spots that will be broadcast across television, social media, digital platforms, and MGM\u2019s properties nationwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis isn\u2019t just an ad campaign \u2014 it\u2019s a complete reimagining of what BetMGM represents. We\u2019re leading in entertainment and gaming, with the vibrant spirit of Las Vegas woven into our DNA,\u201d said BetMGM\u2019s Chief Marketing Officer Casey Hurbis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur new positioning celebrates the excitement, spectacle, and storytelling potential inherent in every spin, play, and reward. With Jon Hamm\u2019s talent and broad appeal, he\u2019s the perfect embodiment of our brand\u2019s refined and energetic essence.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also: <a href=\"http:\/\/staging.igamingamerika.com\/draftkings-to-ban-credit-card-payments-for-online-betting\/\" target=\"_blank\" rel=\"noreferrer noopener\">DraftKings to Ban Credit Card Payments for Online Betting<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Noteworthy Update: On August 20, BetMGM enhanced its mobile app to elevate the online betting experience, reflecting its ongoing commitment to innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mark Gross, Co-Founder and Co-Chief Creative Officer of Highdive, emphasized the campaign\u2019s strategic depth: \u201cWe didn\u2019t just create ads \u2014 we built a creative platform that grants BetMGM a sustained competitive edge. It\u2019s about storytelling, connection, and forging a brand that resonates with today\u2019s players, not just speaking at them.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign continues a recent trend among operators such as PrizePicks, Fanatics, and Hard Rock Bet, all gearing up for the 2025-2026 NFL season with fresh branding initiatives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a bold move signaling its evolving brand identity, BetMGM has unveiled the latest phase of its collaboration with Highdive through the &#8220;Make it Legendary&#8221; campaign, set to debut during college football games on August 30. Crafted in close partnership with BetMGM\u2019s creative team and driven by comprehensive customer insights, the campaign features six compelling &hellip;<\/p>\n","protected":false},"author":1,"featured_media":19642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,145,157],"tags":[126,356],"class_list":["post-19641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-partnerships","category-united-states-of-america-gambling-news","tag-betmgm","tag-make-it-legendary"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BetMGM Launches Highdive Partnership with the &quot;Make it Legendary&quot; Campaign<\/title>\n<meta name=\"description\" content=\"BetMGM has unveiled the latest phase of its collaboration with Highdive through the &quot;Make it Legendary&quot; 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