{"id":19931,"date":"2026-01-10T14:40:54","date_gmt":"2026-01-10T11:40:54","guid":{"rendered":"http:\/\/staging.igamingamerika.com\/?p=19931"},"modified":"2026-01-10T14:40:54","modified_gmt":"2026-01-10T11:40:54","slug":"legendary-manager-diego-simeone-joins-soft2bets-betinia-and-campobet-brands-as-ambassador","status":"publish","type":"post","link":"http:\/\/igamingamerika.com\/index.php\/2026\/01\/10\/legendary-manager-diego-simeone-joins-soft2bets-betinia-and-campobet-brands-as-ambassador\/","title":{"rendered":"Legendary Manager Diego Simeone Joins Soft2Bet\u2019s Betinia and CampoBet Brands as Ambassador"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u200d<strong><em>One of Football&#8217;s Most Decorated Managers Brings His Passion and Authenticity to Leading Online Sportsbook and Casino<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/betinia.se\/sv\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Betinia<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/campobet.mx\/mx\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CampoBet<\/a>, Soft2Bet\u2019s premier sportsbook and online casino brands, announced that Diego Simeone, Atl\u00e9tico de Madrid\u2019s legendary coach, has been named an official ambassador of both brands. The partnership brings together Simeone\u2019s winning mentality and authenticity with Betinia\u2019s commitment to delivering a personalised, player-focused gaming experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simeone has been the manager of Atl\u00e9tico de Madrid since December 2011 and is widely recognised as one of the defining coaches of the modern era. He has led the club to major domestic and European honours, including two LaLiga titles (2013-14, 2020-21), UEFA Europa League titles (2012, 2018), UEFA Super Cup victories (2012, 2018), a Copa del Rey and a Spanish Super Cup. During his accomplished playing career, he earned 108 caps for Argentina, helping them to victory in the Copa Am\u00e9rica in both 1991 and 1993.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSimeone is one of this era\u2019s defining football managers, recognised for high intensity and an uncompromising drive for progress,\u201d stated Betinia\u2019s official brand representative. \u201cThat same mindset sits at the heart of Betinia, and the football manager turns a player&#8217;s journey into a growth story with progression and rewards, localised for the target audience.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the partnership, brands are launching a proprietary in-platform football manager providing players with a clear path to becoming legends in their own right. Mirroring Simeone\u2019s own rise through grit, determination and constant improvement, players earn points to progress from Beginner to Legend, unlocking rewards along the way. With highly localised content tailored to each market, brands aim to build long-term connections with players through an experience that feels personal, purposeful and football-led. Furthermore, players will be able to face each other in online fantasy matches. The core is personalisation: each player manages a unique roster of stars and develops their own signature winning tactics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also: <\/strong><a href=\"http:\/\/staging.igamingamerika.com\/draftkings-faces-multi-state-lawsuit-over-alleged-violations-of-gambling-regulations\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>DraftKings Faces Multi-State Lawsuit Over Alleged Violations of Gambling Regulations<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simeone commented: \u201cThe path to achieving your goal requires discipline, sacrifice, hard work, and trying to make the right decisions at all times. With this new format, fans will be able to analyze every step they take based on different aspects and feel some of what I feel every game on the sidelines.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPartnering with a football icon like Diego Simeone is a major milestone for Soft2Bet and its brands, CampoBet and Betinia,\u201d said&nbsp;<strong>Alex Gitsik, CMO of Soft2Bet<\/strong>. \u201cHis leadership and dedication to excellence reflect the values we uphold across all our gaming platforms. Through this unique collaboration, we are excited to bring fans closer to the game they love, blending strategic gameplay with engaging gaming experiences.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By partnering with Simeone, Betinia and CampoBet bridge his influence with a commitment to providing fans a localised experience rooted in regional football culture and player habits. During the partnership, Simeone will be featured across brands\u2019 digital platforms, exclusive campaigns, and promotional activities throughout 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About Betinia<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Betinia is an award-winning online sportsbook and casino brand within Soft2Bet\u2019s portfolio. Betinia delivers a localised player experience built around gamification, progression, and rewards.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About CampoBet<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CampoBet is an online platform established in the Mexican market, offering a dual focus on sports betting and casino entertainment. Featuring over 1,000 daily events ranging from Liga MX to eSports, the platform distinguishes itself through an innovative gamification system where users complete challenges to earn redeemable rewards.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About Soft2Bet<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Soft2Bet is a platform provider and operator group delivering casino and sports betting brands in competitive markets. The company builds proprietary technology, including MEGA, its integration-ready gamification suite, to help operators increase player engagement and lifetime value through personalised experiences and data-driven decision-making. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Diego Simeone Betinia Ambassador<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u200dOne of Football&#8217;s Most Decorated Managers Brings His Passion and Authenticity to Leading Online Sportsbook and Casino Betinia&nbsp;and&nbsp;CampoBet, Soft2Bet\u2019s premier sportsbook and online casino brands, announced that Diego Simeone, Atl\u00e9tico de Madrid\u2019s legendary coach, has been named an official ambassador of both brands. The partnership brings together Simeone\u2019s winning mentality and authenticity with Betinia\u2019s commitment &hellip;<\/p>\n","protected":false},"author":1,"featured_media":20382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,2],"tags":[403,404,405],"class_list":["post-19931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sports-betting-america-news","tag-betinia","tag-campobet","tag-soft2bet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diego Simeone Joins Soft2Bet\u2019s Betinia and CampoBet Brands as Ambassador<\/title>\n<meta name=\"description\" content=\"Betinia and CampoBet, Soft2Bet\u2019s premier sportsbook and online casino brands, announced that Diego Simeone, Atl\u00e9tico de Madrid\u2019s legendary coach, has been named an 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