{"id":20037,"date":"2026-03-09T17:46:58","date_gmt":"2026-03-09T14:46:58","guid":{"rendered":"http:\/\/staging.igamingamerika.com\/?p=20037"},"modified":"2026-03-09T17:46:58","modified_gmt":"2026-03-09T14:46:58","slug":"bet365-steps-in-as-ufcs-new-betting-partner-replacing-draftkings","status":"publish","type":"post","link":"https:\/\/igamingamerika.com\/index.php\/2026\/03\/09\/bet365-steps-in-as-ufcs-new-betting-partner-replacing-draftkings\/","title":{"rendered":"Bet365 Steps In as UFC\u2019s New Betting Partner, Replacing DraftKings"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.bet365.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bet365<\/a> has assumed the role of the UFC\u2019s Official Sports Betting Partner in North America, replacing DraftKings under a new multi-year agreement. This partnership provides bet365 with prominent placement across UFC broadcasts, digital platforms, and live events. It comes after the expiration of the UFC&#8217;s five-year relationship with DraftKings, marking a significant shift in the promotion\u2019s sports betting strategy.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under the terms of the new deal, bet365 will be integrated into every <a href=\"https:\/\/www.ufc.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">UFC<\/a> event during the partnership\u2019s duration. This includes features such as on-screen betting tickers, real-time odds, and same-game parlay options embedded within the broadcast coverage. These innovations allow fans to place bets directly linked to the ongoing fight action inside the Octagon, enhancing live engagement and betting immediacy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UFC hosts around 43 live events annually and boasts a vast global following, with over 330 million followers on social media and an estimated 700 million fans worldwide. Mixed martial arts continues to be one of the most wagered-on sports globally, maintaining consistent betting volume throughout its year-round schedule. This widespread popularity and engagement make UFC an attractive platform for betting companies seeking to connect with a dedicated and active fanbase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trip Stoddard, head of development at bet365, expressed enthusiasm about the partnership, stating, \u201cThis partnership with UFC marks a defining moment for bet365 as we accelerate our growth globally and deepen our commitment to sports where live action and fan engagement are inseparable. UFC\u2019s always on event calendar and highly engaged global fanbase create a powerful environment for real-time betting, and our industry leading product depth uniquely positions us to elevate how fans experience every fight.\u201d The collaboration underscores bet365\u2019s strategic focus on integrating sports betting seamlessly into live sports entertainment, leveraging the UFC\u2019s dynamic and global platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nicholas Smith, senior vice president of global partnerships at UFC owner TKO, highlighted the significance of the alliance, saying, \u201cbet365 brings scale, credibility, and innovation to the sports betting space, and we\u2019re thrilled to continue to develop this long-term partnership at such a momentous time for UFC. Bet365 is a natural fit for UFC because they understand fight fans and how they engage with the sport in real time. This partnership enhances the viewing experience by providing fans with deeper insights, dynamic odds, and more ways to engage responsibly with every bout, from the opening bell to the final decision.\u201d The partnership aims to deepen fan engagement and improve the overall viewing experience through innovative betting features and real-time interaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also: <a href=\"http:\/\/staging.igamingamerika.com\/pointsbet-canada-confronts-ontario-suspension\/\" target=\"_blank\" rel=\"noreferrer noopener\">PointsBet Canada Confronts Ontario Suspension<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership launch coincides with what UFC describes as a \u201cnew era\u201d in 2026, when Paramount will exclusively distribute all UFC live events via its direct-to-consumer streaming platform, Paramount+. The first activation under the new deal took place on March 7 during UFC 326: Holloway vs. Oliveira 2. During that event, bet365 offered fans a 50% profit boost token for wagers placed on the fight and all main card bouts at numbered UFC events. A 30% profit boost was also made available to new and eligible customers for UFC Fight Nights, further incentivizing engagement. This partnership builds on UFC\u2019s previous relationship with<a href=\"https:\/\/www.draftkings.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> DraftKings<\/a>, which served as the promotion\u2019s first official sportsbook and daily fantasy partner since 2021, with ESPN reporting the deal was valued at approximately $350 million over five years. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Bet365 UFC\u2019s New Betting Partner.<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bet365 has assumed the role of the UFC\u2019s Official Sports Betting Partner in North America, replacing DraftKings under a new multi-year agreement. This partnership provides bet365 with prominent placement across UFC broadcasts, digital platforms, and live events. It comes after the expiration of the UFC&#8217;s five-year relationship with DraftKings, marking a significant shift in the &hellip;<\/p>\n","protected":false},"author":1,"featured_media":20038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,145],"tags":[397,5],"class_list":["post-20037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-partnerships","tag-bet365","tag-sports-betting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bet365 Steps In as UFC\u2019s New Betting Partner.<\/title>\n<meta name=\"description\" content=\"Bet365 has assumed the role of the UFC\u2019s Official Sports Betting Partner in North America, replacing DraftKings under a new multi-year agreement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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