Neosurf Enters Latin America with Mexico Launch, Aiming to Enhance Player Payments
The online cash-to-digital payments company Neosurf has launched its services in Mexico’s regulated gambling market. This marks Neosurf’s debut in the Mexican and Latin American regions. The company said in a statement, “Neosurf sees a significant opportunity to provide an enhanced range of market-tailored payment services to operators and players alike.” Neosurf Mexico
Sue Page, CEO Americas at Neosurf, explained how building relationships with operators in Mexico led to the release. She said, “In talking with operators, we’ve learned that they’re not being serviced as well as they could be – there are gaps in customer support, compliance processes and overall payment efficiency. We believe our solution fills these gaps by offering a more reliable, secure and compliant way for players to transact, while also helping operators improve the all-round customer experience. We’re already live with first regional partners, such as Fun88, in the country and will quickly be adding more SEGOB licensed operators over the coming months.”
The launch will allow Mexican players to securely fund their accounts through Neosurf’s cash-to-digital wallet solutions. Operators will have access to Neosurf’s compliance tools through this technology as well. The sports betting industry in Mexico has experienced recent growth, with players desiring cash-based payment solutions and alternative payment methods.
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Fun88 legal representative Christian Ramos discussed the payment preferences of Mexican players by saying, “With many Mexican players favoring cash, partnering with Neosurf allows us to offer a payment method that aligns with customer preferences while reinforcing our commitment to security and compliance. Their ability to provide frictionless transactions while enhancing AML and KYC processes makes them a key partner in the market.” Neosurf Mexico
