Playson has announced a strategic partnership aimed at strengthening its presence in Ontario through a new collaboration with the rapidly growing online operator, High Flyer Casino.
This deal will see Playson’s popular ‘Hold and Win’ titles integrated into the High Flyer Casino platform, providing players in Ontario with access to games such as Coin Strike 2, Thunder Coins XXL, and 4 Pots Riches. The partnership marks a significant step in Playson’s ongoing efforts to expand its footprint across North America.
The company’s expansion in the North American market has been gradual but consistent. Since obtaining its licensing to operate in Ontario in 2022, Playson has been steadily increasing its market share in the region. In addition to its activities in Canada, the supplier made a notable move into the US market in 2024 by signing a deal with High 5 Casino, entering the sweepstakes sector. With this latest agreement, players in Ontario will now enjoy a broader range of popular titles, further reinforcing Playson’s strategic focus on the region.
Connor Jenner, Sales Manager at Playson, expressed enthusiasm about the new partnership, stating, “Ontario has quickly become a key territory for us and we are thrilled to continue our upward trajectory with High Flyer Casino. This partnership broadens our reach in the market and ensures our content can be accessed by more players than ever before.”
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It’s also notable that in 2025, Playson has been particularly focused on expanding into Latin America, signing a deal earlier in the year with Cactus Gaming in Brazil. The company’s ongoing efforts emphasize its commitment to supplying mobile-optimized content tailored for regulated markets worldwide. Currently, Playson operates in 26 regulated markets and collaborates with over 200 partners globally, highlighting its rapid growth and international reach.
Man Mac, Head of Marketing at High Flyer Casino, added, “We’re always looking to partner with studios that bring fresh experiences to our players on a consistent basis, and Playson fits that perfectly. Their Hold and Win titles are proven hits in North America and beyond, and we are confident players will love the new additions to our expanding offering.”
