Italy’s Serie A has signed a multi-year regional partnership with Polymarket, the predictions market wagering platform, naming the company its exclusive official prediction market partner in the United States. Polymarket Serie A USA
Under the agreement, Polymarket will offer wagering markets powered by Serie A data, supported through the league’s existing partnership with Genius Sports. The Polymarket brand will also receive significant placement across Serie A’s US-facing social and digital channels.
Polymarket founder and CEO Shayne Coplan said: “Prediction markets give fans a way to actively interpret the game in real time, and partnering with Serie A brings that model to one of the world’s most followed leagues at a moment when American interest in the sport is at an all-time high.”
The deal builds on Polymarket’s growing footprint in Italian football, following its multi-year front-of-shirt agreement with Lazio last month.
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However, due to Polymarket lacking an Italian online gaming licence, its activity in the country is limited to information-only access, with similar restrictions in France, Switzerland, and Australia.
In the US, the platform is rapidly expanding, having recently secured its first European league deal with Spain’s LaLiga.
Michele Ciccarese, Serie A’s marketing and commercial director, added: “The United States represents a key growth market for Serie A. Our exclusive alliance with Polymarket, as a regional partner in the US, lets us engage a new generation of fans through a platform that embodies emerging trends.” Polymarket Serie A USA
