Sega Sammy Finalizes Acquisition of GAN, Expanding Its Gaming Portfolio
On May 27, 2025, a significant chapter in the gaming industry reached a milestone as Sega Sammy officially finalized its acquisition of GAN Limited. The deal, first announced in November 2023, has transitioned GAN into a wholly owned subsidiary of Sega Sammy Creation, marking a strategic move that underscores the company’s ambitions in the gaming and entertainment sectors.
Sega Sammy, through its affiliate Sega Sammy Creation, has brought GAN into its fold, signaling a new direction for the company. The move is seen as a recognition of GAN’s innovative potential and the value of its assets and talent.
Seamus McGill, CEO of GAN, expressed his enthusiasm: “Our acquisition by SSC is an exciting next step for GAN and the culmination of many years of hard work to deliver an unparalleled and unique gaming experience for our clients and players.”
He added, “GAN’s board of directors carefully evaluated a range of options to maximize shareholder value, and SSC’s recognition of the value of our assets and people leaves us confident that this transaction is in the best interest of our shareholders and provides a home for our assets to flourish. We look forward to seeing the company continuing to grow with the guidance of a global gaming and entertainment leader.”
The approval process was thorough, with GAN securing clearance from the Nevada Gaming Commission on October 10, 2024, a key step before closing the deal.
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Koichi Fukazawa, Senior EVP and Group CFO of Sega Sammy, highlighted the significance of the acquisition: “We are excited to be bringing the GAN team onboard. The team brings significant experience in the US market, along with significant technical and development resources. This marks a new chapter in Sega Sammy’s operations, and we look forward to serving our customers with increased product offerings and resources.”
Looking at GAN’s recent performance, the company reported its first-quarter financial results for 2025 on May 9. The figures showed a 4% decline in revenue year-over-year, totaling $29.4 million. The period also saw a net loss of $6.8 million, which is a 64.1% increase compared to the same quarter last year, reflecting some of the challenges the company faced amid the transition.
As GAN joins Sega Sammy, industry observers anticipate a period of growth and innovation, leveraging the combined strengths of both entities to shape the future of gaming and digital entertainment.
