The timing couldn’t be more strategic. These measures will be enforced just two days before the World Cup final, a period traditionally marked by a spike in betting activity and promotional campaigns. Finance Minister Dario Durigan emphasized that enforcement won’t be limited to betting operators alone. Authorities plan to target advertising agencies, social media influencers, and other entities involved in disseminating or amplifying gambling promotions that could entice consumers.

Brazil’s licensed betting industry has largely expressed support for the new restrictions. The National Association of Games and Lotteries (ANJL) described the measures as a “positive step,” stating that clear rules help differentiate legitimate, regulated operators from illegal ones. They also argued that companies with federal licenses should be able to operate under predictable regulations, provided they adhere to the new marketing standards.

However, ANJL cautioned that tighter advertising controls alone won’t resolve the country’s ongoing challenges. They pointed out that illegal betting platforms continue to promote their services despite lacking official authorization, often dodging taxes and ignoring consumer protections. These unlicensed sites are frequently found without anti-money laundering safeguards, fail to prevent underage access, and lack measures to combat compulsive gambling.

Read Also: Spribe’s Preliminary Injunction in Brazil Overturned by Court

The association further warned that unlawful advertising tarnishes the reputation of the regulated industry and called for stronger enforcement from Brazilian authorities. The advertising restrictions are part of a broader strategy by President Luiz Inácio Lula da Silva’s government to tighten regulation of Brazil’s rapidly expanding online gambling market. Last month, Lula signed a decree empowering authorities to freeze assets linked to illegal betting operators. The latest measures on advertising aim to reduce the visibility of these unlicensed platforms while imposing stricter standards on the legal industry.

Rather than solely targeting betting companies, regulators are now taking a more comprehensive approach by scrutinizing the entire advertising ecosystem. This shift indicates that anyone involved in gambling promotions, including agencies and influencers could be held accountable if they violate the new rules. For licensed operators, the message is clear: marketing practices will be under increased scrutiny, and enforcement efforts are set to target not only illegal operators but also the broader network of promotional channels that support gambling advertising. The goal is to create a more transparent, responsible betting environment in Brazil as the industry continues to evolve. Brazil Betting Ads

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In a related development, the Pernambuco Court of Justice has revoked the preliminary injunction previously granted to Spribe OÜ regarding the use of the AVIATOR trademark in Brazil. This reversal follows a significant shift in the legal circumstances that underpinned the earlier decision.

Judge Andrea Epaminondas Tenorio de Brito issued the ruling, noting that the factual and legal foundations supporting the initial preliminary injunction are no longer applicable. This decision aligns with the Federal Court’s earlier ruling, which provisionally suspended the legal effects of Spribe’s trademark registration in Brazil. The court explicitly ordered Spribe to cease claiming exclusive rights based on the registration until the federal proceedings for invalidation are finalized.

The Pernambuco Court highlighted that its previous decision was predicated on the assumption that Spribe’s registration with the Brazilian Property and Trademarks Office was fully valid and enforceable. However, following the Federal Court’s suspension of those legal effects, the court determined that the basis for the initial injunction had materially changed. Consequently, it ordered its revocation in accordance with Article 296 of the Brazilian Code of Civil Procedure.

Read Also: iGaming AFRIKA Summit Returns to Nairobi in May 2027

In June, the Federal District and Territories Public Prosecutor’s Office initiated an inquiry into alleged abusive practices by Spribe, including misleading advertising and unfair commercial conduct. The investigation cited concerns over discrepancies between the advertised and actual RTP (Return to Player) rates. As a result, the Prosecutor’s Office recommended that the Secretariat of Prizes and Bets immediately suspend the technical certification of Spribe’s games and prohibit their availability through licensed operators.

This action followed a lawsuit filed by Aviator Studio Brasil, which demonstrated that the AVIATOR trademark was created and used years prior to Spribe obtaining local protection. The court acknowledged evidence indicating that the Aviator trademark originated in Georgia in 2016 and was officially registered there in 2018,well before Spribe’s registration in Brazil.
Furthermore, the court considered previous rulings in Georgia that invalidated Spribe’s registration of the Aviator trademark and affirmed the rights of the original trademark owner.

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Under the new budget, the sports wagering tax rate in North Carolina will rise from 18 percent to 23 percent, a move agreed upon in late June. The legislation also revises how the revenue from this tax is allocated. Starting July 1, the amount allocated to the North Carolina Major Events, Games, and Attractions Fund will be capped at $30 million annually. In addition, both North Carolina State University and the University of North Carolina at Chapel Hill are now designated as recipients of some of these revenue proceeds.

This redistribution is projected to generate an additional $50.7 million for the state’s General Fund in fiscal year 2027.

In addition to the sports betting tax adjustments, a new prediction markets tax will be levied at 6 percent of net trading fee revenue. Despite its recent implementation, this tax is expected to generate only about $1 million in FY27. This estimate is based on an anticipated trading volume of $2.16 billion within North Carolina this year, which would produce prediction market platforms trading fee revenue of roughly $28.3 million. However, promotional spending and incentives offered by these platforms are expected to reduce the taxable net trading fee revenue to approximately $21.2 million.

Read Also: Misiones Province in Argentina Passes Legislation to Block Underage Access to Online Gambling

The budget also introduces new provisions for gambling loss deductions. Taxpayers will be permitted to deduct gambling losses up to the extent allowable for federal tax purposes, including the option to retroactively claim losses dating back to tax year 2025 for those who itemize deductions.

These changes are projected to cost the state approximately $40.3 million in FY27, as taxpayers claim earlier losses. Over time, this deduction is expected to reduce general fund revenue by an estimated $19.7 million to $23.0 million annually. North Carolina Tax Rates

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Approved by the Provincial Chamber of Representatives on June 18 and enacted through Decree No. 1,156, this legislation introduces a range of measures designed to curb underage gambling activity. Notably, it regulates online betting advertisements, tightens control over intermediaries known as “cashiers,” and mandates protocols for schools to respond to potential threats.

Argentina has seen a rising tide of concern over minors engaging with online betting platforms. Over the past year and a half, various initiatives have emerged across the country to prevent underage gambling and enforce stricter controls. The law’s most prominent feature is a ban on advertising online betting directed at minors, including the prohibition of using influencers, characters, or other child-related elements in promotional campaigns. Additionally, a registry has been established to monitor operators, advertisers, and agencies involved in online betting promotions within Misiones.

Operators are now required to implement mechanisms that prevent minors from being exposed to such advertisements and to retain relevant documentation for five years. Every gambling advertisement will also feature responsible gambling notices, providing information about risks and available support services.

Read Also: Argentina Advances Federal Law to Regulate Gambling and Target Unlicensed Operators

To bolster enforcement, the law introduces a digital reporting platform where violations can be flagged. Educational institutions will be tasked with following specific protocols when responding to viral online challenges or situations that could threaten minors’ safety. An early warning system, utilizing monitoring tools and artificial intelligence, will be established to identify and flag potentially risky situations involving children and teenagers. Those who fail to comply with the new regulations be they operators, intermediaries, or advertisers face administrative penalties.

Looking ahead, the province plans to dedicate funds for awareness campaigns, training initiatives, and programs aimed at addressing problem gambling within digital environments. A review process will be conducted every two years to assess the law’s impact on young people. An intersectoral advisory council will be created to oversee and support public prevention policies, and the province will observe the annual Healthy Digital Habits Week each February to promote safe online practices. At its core, the legislation reaffirms the prohibition of minors’ participation in any form of gambling: whether physical or virtual, reflecting Misiones’ unwavering commitment to child protection in the digital age. Misiones Law Gambling

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One of the major highlights? The online sports betting tax is set to rise from 18% to 23%, positioning North Carolina among the states with the highest betting taxes in the country. Industry insiders warn that this increase might have some unintended effects, like fewer promotions and less favorable odds for players, as operators try to manage higher costs. There’s also concern that a less competitive market might push some bettors toward offshore sites that evade regulation and consumer protections.

The package, which has been in the works behind closed doors among Republican leaders, is expected to get final approval in the Senate soon and then head to Governor Josh Stein’s desk. While it doesn’t touch personal income taxes, it does introduce new measures aimed at improving compliance and closing loopholes most notably, a reporting requirement for sports betting companies to share data on customers earning more than $2,000 from bets.

This move aims to curb under-reported gambling income and improve transparency. Alongside this, the state has agreed to boost the sports betting tax rate from 18% to 23%, a change proponents say will bring in more public revenue even if the overall financial benefit is expected to be modest relative to North Carolina’s broader budget needs.

Read Also: Brazilian Organizations Back Federal Effort to Combat Illegal Betting Activities

Once the new tax rate takes effect, the big question will be how major sportsbooks respond. Will they absorb the extra costs, or pass them on to players through higher prices or smaller promotions? We’ve seen similar situations play out in Illinois, where operators like BetMGM, Hard Rock, and Rush Street Interactive introduced measures such as minimum bets and small fees after tax hikes, directly impacting bettors.

Supporters of the bill argue it’s the result of careful review and negotiation, emphasizing the complexity and scope of the legislation. But critics are raising concerns about the process, warning that some provisions were added late without enough scrutiny and cautioning about potential unintended consequences for economic growth.

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Last Friday, President Lula signed a decree introducing a series of measures aimed at combating illegal gambling while reinforcing the integrity of the regulated market in Brazil. These initiatives are seen as a significant step forward by industry stakeholders, marking progress in ongoing efforts to formalize and strengthen the legal betting sector. The ANJL views the new measures as a vital part of the broader effort to protect legitimate operators. The move comes after a sustained period of collaboration between the Secretariat of Prizes and Bets (SPA), representatives from the regulated industry, and other key players involved in overseeing the sector.

During a recent press conference, Wellington César Lima, the Minister of Justice, highlighted the scale of the problem. He revealed that an estimated 25.2 million Brazilians have placed bets on illegal websites. Plínio Lemos Jorge, President of the ANJL, emphasized that this staggering figure underscores the immense challenge authorities face and reinforces the need for robust inspection measures.

Lemos Jorge pointed out the importance of ongoing communication and cooperation: “The illegal betting industry exposes consumers to risks, evades taxes and generates unfair competition in relation to companies that comply with Brazilian regulatory requirements. The announced actions represent an important step in strengthening the regulated market. The advances are the result of an environment of dialogue and institutional cooperation that allowed us to gather information, develop tools and expand our understanding of the activities of illegal operators in the country.”

Read Also: Brazil Implements New Strategies to Fight Illegal Betting, Including Asset Seizures

The SPA has played a pivotal role in shaping the regulatory landscape, establishing mechanisms to enhance state efforts against clandestine operators. The new decree broadens the government’s capacity not only to target illegal betting operations but also to dismantle the financial and infrastructural support that sustains them.
Lemos Jorge added, “Combatting the illegal betting market is a constant challenge. The clandestine industry operates with a high degree of technological sophistication and adapts very quickly, which prevents any definitive assessment of the effectiveness of the measures adopted. What works today may cease to be effective tomorrow. Therefore, this fight needs to be continuous, coordinated and dynamic.”

The IBJR has reaffirmed its commitment to supporting government initiatives, expressing strong backing for Decree No 13,033/2026 and Ordinance No 1,766/2026, regulations designed to block funds linked to illegal betting activities and hold financial institutions, payment companies, and advertisers accountable for tax collection related to illegal fixed-odds betting.
A report by the Locomotiva Institute and LCA estimates that Brazil’s illegal betting market amounts to approximately BRL40 billion ($7.7 billion) annually, causing an estimated loss of BRL10.8 billion ($2.1 billion) to public coffers each year.

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During a recent press briefing, Finance Minister Dario Durigan unveiled a new decree aimed at targeting the financial flows that sustain illicit betting activities. The measure, signed on Friday by President Lula, grants authorities the power to freeze assets and gains linked to illegal bets within financial institutions that process and transfer funds.

Durigan emphasized that the sector is already under the oversight of the Secretariat of Prizes and Betting (SPA). “Now, with the ordinance that imposes joint liability on financial institutions, we will have even more means to combat the illegal market. And the new decree will impose restrictions on transactions involving clandestine bets,” he explained. This new regulation permits authorities to identify and freeze funds originating from illegal betting operations held in banks, fintechs, and payment providers. Financial institutions will have just 48 hours to act once illegal activity is flagged, or face potential joint liability for the transfers involved.

Read Also: Polymarket Becomes Bundesliga’s Official U.S. Prediction Market Partner

The overarching aim, according to Durigan, is to choke off the financial arteries of illegal betting. The government has already been working with agencies like Anatel to block access to illegal websites, which are often linked to a network of fintech firms used for illicit transactions. “We are communicating with the federal police, Public Prosecutor’s offices, COAF (Council for Financial Activities Control), and the Federal Revenue Service so they can act against these illegal operations,” he said.
“This measure decisively strengthens the Brazilian state’s capacity to confront illegal operators. Those who operate outside the law cannot continue using the financial system to sustain clandestine businesses. By blocking the flow of funds in unauthorised betting operations, the regulation targets the economic core of illicit activities, reduces incentives for illegality and reinforces the government’s commitment to serious, effective regulation guided by the public interest,” Durigan added.

The government’s stance is clear: zero tolerance. The plan involves shutting down fintech companies suspected of involvement, ordering them to cease operations, and pursuing asset expropriation. Any funds seized will be funneled into the National Public Security Fund. Minister of Justice Wellington César Lima e Silva underscored the importance of the crackdown, noting that organized crime often shifts into the illegal betting sector to evade law enforcement. “It is essential that the government act strongly against this,” he affirmed.

The decree, according to Wellington, marks a significant step forward in the fight against illegal betting. While initial efforts will focus on cutting off financial support to criminal networks, the Ministry of Justice will oversee the subsequent legal proceedings. “The first step is to cut off the oxygen supply to criminal organisations through financial asphyxiation,” he concluded. Brazil Illegal Betting

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Expanding Bundesliga’s U.S. Fan Engagement through Prediction Markets

Polymarket’s new role as the Bundesliga’s official prediction market partner marks a significant expansion of the league’s engagement strategy in the U.S. The partnership creates a bridge between the Bundesliga’s growing American audience and a platform that facilitates trading based on specific match outcomes. This initiative aligns with the league’s broader efforts to foster weekly engagement, moving beyond live broadcasts and social media highlights.
Relevent, the global media, sports, and entertainment conglomerate responsible for managing Bundesliga’s commercial and media rights, orchestrated this collaboration. Fans can expect to start trading Bundesliga-related event contracts from Friday, August 28, coinciding with the season’s kickoff.

A New Dimension for Soccer Engagement in the U.S.

While German football has enjoyed a dedicated following in the United States, the league aims to deepen its connection with fans through innovative formats like prediction markets. The deal with Polymarket introduces a new avenue for supporters to follow matches from afar, allowing U.S. users to trade contracts tied to the outcomes of key fixtures. These contracts enable fans to take positions on specific match results, adding an interactive layer to their viewing experience.

Broadening the Platform’s Sports Portfolio

For Polymarket, this partnership signifies a step forward in establishing its presence across multiple sports leagues. With ambitions to increase recognition among sports enthusiasts ahead of the 2026 FIFA World Cup, the platform has already been expanding its football relations, reportedly securing partnerships with Liga MX, Major League Baseball (MLB), UFC, La Liga, Serie A, and Major League Soccer (MLS). According to Barron, the platform’s soccer trading volume reached an impressive $5.4 billion over the past year.

Read Also: Aviator Studio Secures Key Legal Win in Brazil as Federal Court Suspends Spribe’s Aviator Trademark Rights

Insights from Key Stakeholders

Ari Borod, President of Sports Business Development at Polymarket, emphasized the significance of this alliance:“The Bundesliga is home to some of the most exciting players in world football, and its U.S. audience reflects that. An official partnership with the Bundesliga equips Polymarket to serve that audience with the credibility the league deserves.”

The partnership notably features prominent clubs and players, including Bayern Munich, Borussia Dortmund, Harry Kane, Michael Olise, and Yan Diomande. Globally recognized as the fifth strongest league, according to Global Football Rankings, the Bundesliga’s stature is further reinforced through this collaboration.
Robin Austermann, Bundesliga Americas’ Executive Vice President, reflected on the strategic importance:“Partnerships like this one are a testament to our long-term collaboration with Relevent to grow German soccer in the region, as we continue to showcase Football As It’s Meant to Be in the Americas.” This alliance marks a new chapter in Bundesliga’s efforts to engage U.S. fans through innovative digital platforms, strengthening its presence and appeal in the American sports landscape. Polymarket Bundesliga’s U.S

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This strategic agreement ensures FeedConstruct will cover hundreds of matches annually, providing comprehensive coverage that will showcase the intensity, talent, and growing competitiveness of Latin American basketball competitions to a global audience. 

Ani Isakhanyan, Head of Rights and Content, commented on the new partnerships by stating, “We are excited to welcome both LNB and LNB2 of Chile  and the Bolivian Libobásquet to our growing portfolio of international basketball rights. Basketball is experiencing a massive surge in popularity across Latin America, contributing to a global fanbase that now exceeds 3.3 billion. Both Chile and Bolivia represent key markets with highly competitive league structures and passionate local followings. Recognizing that basketball is one of the top sports worldwide, these partnerships allow us to deliver premium content from two vibrant markets to our global partners.”

The competitions are set to begin immediately, with the 2026 Liga Nacional de Básquetbol de Chile season commencing on February 22 with the Super Cup, followed by the regular season starting on March 25 and running through December. The schedule continues with Chile’s Liga DOS (LNB 2), expected to run from April to July/August. Additionally, the 2026 Libobásquet season in Bolivia is scheduled to begin in May, with an expected duration of four months, concluding in September.

Marcos Galindo, President of the Chilean National Basketball League (LNB Chile), highlighted the strategic importance of the deal by adding, “We have built a positive and collaborative relationship with FeedConstruct, and this initiative represents an important step forward for the development and visibility of Chilean basketball. Strengthening our digital and international presence through FeedConstruct allows us to reach new audiences and supports the continued professional growth of our league. We value partnerships that contribute to the sustainable expansion of the sport and help showcase the quality and competitiveness of Chilean basketball at both a regional and international level.”

Read Also: Kalshi Faces Contempt Motion from Nevada Regulators Over Geo-Blocking Failure

Martín Cardozo, Audiovisual Director of LIBOBÁSQUET, commented, “We are pleased to collaborate on this project, as it represents a key opportunity to enhance the audiovisual reach of Bolivian basketball. Expanding our digital distribution in partnership with FeedConstruct enables us to connect with broader audiences and elevate the presentation of our competition. Strategic collaborations like this are essential for the continued professionalization and growth of basketball in Bolivia.”

This partnership underscores FeedConstruct’s position as a leading provider of sports data feed and streaming solutions, further expanding its footprint in the Latin American region and delivering high-quality basketball action to a worldwide audience.

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The core issue involves contracts related to sports, elections, and entertainment activities that Nevada law considers gambling and therefore requires a valid gaming license, which Kalshi does not possess. On May 18, 2026, the court instructed Kalshi to implement geofencing technology to prevent Nevada-based users from accessing and trading in these event contracts. Geofencing is a location-based technology designed to restrict access from certain areas. However, the NGCB claims that Kalshi has not adhered to this injunction. In the regulator’s filing, they argue that the continued availability of these contracts within Nevada’s borders violates the court order and jeopardizes the state’s regulatory efforts.
The NGCB stated: “Kalshi’s stubborn refusal to comply with the preliminary injunction is causing severe and ongoing harm to Nevada, its finances, and its citizens.”

Nevada law mandates that contracts on sports and other events be licensed activities. The regulators allege that Kalshi is unlawfully operating within the state by offering these products without proper authorization.
Investigations revealed that users could purchase contracts on the Kalshi app for high-profile events such as NBA playoff games, Major League Baseball matches, a boxing bout, a tennis match, and even a celebrity wedding. The filing also notes that the platform processes significant daily betting volumes linked to major international sporting events.

The NGCB elaborated: “Every day, Kalshi takes in hundreds of millions in wagers on such events as the NBA Finals, the Stanley Cup Finals, and FIFA World Cup. At the same time, Kalshi is severely harming the gaming industry because it refuses to follow the same rules as its licensed sportsbook competitors who actually geofence. This is an intolerable state of affairs. In light of the Board’s investigation and Kalshi’s own admissions that establish its violation of the court order, the court shall hold Kalshi in contempt. Kalshi will never get the message otherwise.”

Read Also: Canada Moves to Restrict Gambling Ads Ahead of 2026 World Cup Betting Increase

Licensed sportsbooks in Nevada use advanced geolocation technology that cross-verifies a user’s location through multiple data points before accepting bets. The regulators allege that Kalshi has declined to adopt similar measures. Instead, the company reportedly invested $190,000 in a proprietary solution relying on IP address detection. US regulators describe this method as “notoriously unreliable” and consider it an inadequate safeguard.

The NGCB criticized: “This is just more from the same old Kalshi playbook; delay, delay, delay. Rather than comply with the court’s order, Kalshi has only taken half-hearted and ineffective steps, seemingly hoping the court will accept its minimal efforts so it can continue profiting at the expense of the state and its citizens.” In its motion, Nevada authorities are requesting a formal contempt finding against Kalshi for failing to follow the court order. Such a ruling could lead to penalties or other enforcement actions. The state also asks the court to order “disgorgement of all ill-gotten gains” or, alternatively, impose fines of $120,000 for each day the company remains in violation. Mike Dreitzer, Chairman of the Nevada Gaming Control Board, commented: “The Court has required Kalshi to stop offering covered event contracts in Nevada. We will continue to vigorously enforce Nevada law to safeguard gaming in our state.” Kalshi Nevada Regulators

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