The launch expands an existing relationship between the companies and is being delivered through Gaming Corps’ distribution partnership with Light & Wonder, which the supplier said supports market access through its content network.

bet365 players in Brazil will get access to Gaming Corps’ full line-up, including Penalty Champion, as well as franchise titles 3 Pigs of Olympus and 3 Pigs of the Caribbean. The company also said Brazilian players can expect its three-game football suite “in time for the World Cup.”

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Juha Kauppinen, CEO at Gaming Corps, said: “Extending our partnership with bet365 into Brazil is an exciting development for Gaming Corps and an important next step in how we grow with major operators across regulated markets. bet365 is one of the most recognised names in online gaming and expanding our reach with them into a market like Brazil underlines both the strength of the relationship and the wider appeal of our portfolio.”

A bet365 spokesperson, added: “Gaming Corps has established a clear identity within the market through a mix of creative game concepts and distinctive mechanics. We are delighted to expand our partnership with the studio into Brazil and look forward to making this content available to our players in the market.”

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Under the terms of the new deal, bet365 will be integrated into every UFC event during the partnership’s duration. This includes features such as on-screen betting tickers, real-time odds, and same-game parlay options embedded within the broadcast coverage. These innovations allow fans to place bets directly linked to the ongoing fight action inside the Octagon, enhancing live engagement and betting immediacy.

UFC hosts around 43 live events annually and boasts a vast global following, with over 330 million followers on social media and an estimated 700 million fans worldwide. Mixed martial arts continues to be one of the most wagered-on sports globally, maintaining consistent betting volume throughout its year-round schedule. This widespread popularity and engagement make UFC an attractive platform for betting companies seeking to connect with a dedicated and active fanbase.

Trip Stoddard, head of development at bet365, expressed enthusiasm about the partnership, stating, “This partnership with UFC marks a defining moment for bet365 as we accelerate our growth globally and deepen our commitment to sports where live action and fan engagement are inseparable. UFC’s always on event calendar and highly engaged global fanbase create a powerful environment for real-time betting, and our industry leading product depth uniquely positions us to elevate how fans experience every fight.” The collaboration underscores bet365’s strategic focus on integrating sports betting seamlessly into live sports entertainment, leveraging the UFC’s dynamic and global platform.

Nicholas Smith, senior vice president of global partnerships at UFC owner TKO, highlighted the significance of the alliance, saying, “bet365 brings scale, credibility, and innovation to the sports betting space, and we’re thrilled to continue to develop this long-term partnership at such a momentous time for UFC. Bet365 is a natural fit for UFC because they understand fight fans and how they engage with the sport in real time. This partnership enhances the viewing experience by providing fans with deeper insights, dynamic odds, and more ways to engage responsibly with every bout, from the opening bell to the final decision.” The partnership aims to deepen fan engagement and improve the overall viewing experience through innovative betting features and real-time interaction.

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The partnership launch coincides with what UFC describes as a “new era” in 2026, when Paramount will exclusively distribute all UFC live events via its direct-to-consumer streaming platform, Paramount+. The first activation under the new deal took place on March 7 during UFC 326: Holloway vs. Oliveira 2. During that event, bet365 offered fans a 50% profit boost token for wagers placed on the fight and all main card bouts at numbered UFC events. A 30% profit boost was also made available to new and eligible customers for UFC Fight Nights, further incentivizing engagement. This partnership builds on UFC’s previous relationship with DraftKings, which served as the promotion’s first official sportsbook and daily fantasy partner since 2021, with ESPN reporting the deal was valued at approximately $350 million over five years. Bet365 UFC’s New Betting Partner.

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As part of its launch in Missouri, bet365 has also secured a significant partnership, becoming the first-ever Official Mobile Sports Betting Partner of the St. Louis Cardinals.

In a statement regarding the rollout, the company emphasized the collaborative efforts involved in this expansion, attributing the successful market entry to dedicated internal coordination. The announcement underscored that this milestone exemplifies the collective dedication of all involved parties:

“This milestone reflects the incredible teamwork and dedication of everyone involved in bringing the bet365 experience to Missouri.”

This development follows a series of recent US market entries by bet365. Earlier this year, the company launched operations in Kansas, continuing a deliberate expansion strategy focused on regions with favorable market conditions and regulatory frameworks conducive to competitive entry.

The company’s expansion efforts have also included simultaneous launches in Illinois and Tennessee, where bet365 extended its mobile sportsbook presence and advanced product development initiatives, including ongoing efforts in New Jersey.

The New Jersey market has remained a key focus, with strategic partnerships aimed at enhancing its content portfolio. Notably, one such collaboration facilitated the offering of Wazdan titles within the state, supporting bet365’s objective of diversifying its iGaming content offerings.

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Additionally, bet365 has extended its reach into the Canadian market through a partnership with Greentube in Ontario, adding new content options following provincial approval that facilitated a more competitive landscape for operators.

With its entry into Missouri, bet365 continues to solidify its footprint across the United States by integrating market access with content-driven partnerships, reinforcing its commitment to growth and diversification in the evolving gaming industry.

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