The main highlight of BETBY’s new offering is early access to betting markets covering the entire tournament structure. According to the company, operators can start offering markets from the group stage all the way through to the final, starting from the very first day of the package’s availability. What’s more, BETBY has pre-priced all potential matchups ahead of the official draw. This means operators have more time to plan their campaigns and promotions before the tournament begins, giving players the opportunity to engage with different World Cup scenarios well in advance.

The package isn’t just about match odds, it also covers a broad range of markets, including outrights, props, and special bets. BETBY’s trading team is ready to support custom requests from operators throughout the tournament cycle, ensuring tailored betting experiences.

A standout feature of this package is microbetting, which allows wagers on in-match events within one-minute intervals. Each game features at least 90 of these intervals, with outcomes like throw-ins, fouls, corners, offsides, goals, and goal kicks available for betting. Additionally, BETBY is launching its eWorld Cup product, which simulates tournament matches in a fast-paced esports format lasting only minutes. This provides continuous football content outside the live matches and can be customized by operators,visuals, teams, match setups, and margins to suit their audience.

The tournament hub will serve as a centralized platform, bringing together content, data, and betting options. Users will be able to track group stages, bracket progressions, event pages, promotions, line banners, videos, and statistics all in one interface. The package also features boosted odds for World Cup events, daily special offers, and prebuilt “hot” combos with attractive pricing.

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Chris Nikolopoulos, BETBY’s Chief Commercial Officer, explained: “As the biggest sports event worldwide, the World Cup is as much about preparation as it is about execution. By being the first B2B sportsbook provider to make the full tournament bracket available ahead of the draw, we’re giving operators a clear advantage: the ability to start engaging players earlier and build momentum well before kickoff. At the same time, other features like microbetting and our eWorld Cup ensure that engagement stays high throughout every stage of the competition. We’re delivering a complete content portfolio that allows our partners to maximize both player activity and revenue across the entire World Cup cycle.” BETBY world Cup

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Award Highlights Growth in South America

The award was presented during BiS SiGMA South America and recognises solutions that combine innovation, engagement, and technical reliability. The category also focuses on products demonstrating strong growth through adoption, partnerships, and relevance within South America’s esports ecosystem.

This latest recognition reflects BETBY’s continued investment in its esports offering and its focus on strengthening its presence in the LATAM market.

Betby.Games Central to Expansion Strategy

At the core of the product is Betby.Games, the company’s proprietary esports feed, which now covers more than 30 titles and is designed to deliver a fast-paced and scalable betting experience.

The offering has been significantly expanded over the past year and localised for LATAM audiences. This includes the introduction of regionally relevant titles such as eVaquejada and eFootvolley, aimed at increasing engagement and retention.

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Commenting on the win, BETBY’s CEO, Leonid Pertsovskiy, said: “Winning Best Esports Product at SiGMA South America is a fantastic achievement for our team and a strong validation of the work we’ve been doing. Esports is increasingly a key growth driver for the industry, and we’ve made it a priority to build a product that anticipates where the market is heading. What makes this especially meaningful is the consistency we’ve shown this year, four major awards in just a few months reflect the strength of our product, our strategy, and the people behind it.”

The SiGMA award marks BETBY’s fourth industry recognition in 2026, following wins at the EGR Europe B2B Awards, the Global Gaming Awards, and the European iGaming Awards. BETBY SiGMA Awards

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As part of BETBY’s award-winning AI Labs suite, the Betting Tips feature draws on the latest news, crucial statistics of teams and players, and other pertinent information for widely played titles, such as Counter-Strike. The service encompasses all major esports tournaments linked to supported games, ensuring comprehensive coverage across various event tiers, thereby catering to both high-stakes and casual bettors alike.

Moreover, the quality of tips has also seen a significant enhancement, with around 99 percent of tips now featuring relevant supporting facts or statistics. This improvement leads to clearer and more actionable insights, contributing to a richer and more engaging experience for operators and bettors.

The incorporation of esports into Betting Tips showcases BETBY’s dedication to innovation and adaptability within the fast-changing betting landscape. This strategic move is anticipated to drive higher conversion rates, enabling operators to engage more effectively with the growing community of esports enthusiasts.

To ensure broad accessibility, the Betting Tips feature will be available in 25 languages, including English, Portuguese (both Brazilian and European), Spanish, Turkish, Russian, German, Japanese, French, Italian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, Finnish, Arabic, Chinese, Greek, Hebrew, Hindi, Latvian, Polish, Romanian, and Georgian. This multilingual support promises a seamless experience for operators and bettors around the globe.

Danil Emelyanov, head of BETBY’s AI Labs, expressed his enthusiasm, stating, “Integrating esports into our Betting Tips marks a significant milestone in our mission to provide comprehensive and innovative solutions to our clients. As the esports industry continues to grow worldwide, we recognize the importance of offering tailored insights that cater to this dynamic market. This expansion not only reinforces our commitment to innovation but also solidifies our position as a leader in the sports betting sector.”

In addition to its esports expansion, Betting Tips continues to provide intelligent insights across a wide range of traditional sports such as soccer, ice hockey, basketball, tennis, cricket, American football, handball, volleyball, baseball, and table tennis. This broad spectrum ensures that operators can effectively engage bettors across all major sports verticals. BETBY Esports Betting Tips

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