The post Games Global names BetMGM as the ‘home of Gold Blitz™’ in the US appeared first on iGaming Amerika.
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’ in the US, with BetMGM Casino and Borgata Online Casino set to be the first to release new franchise variants ahead of their wider market rollout.
As part of the agreement, BetMGM players will gain early access to upcoming Gold Blitz titles, enabling them to experience the latest features and gameplay enhancements before they are introduced more broadly across the US market.
The deal builds on the continued momentum of the Gold Blitz franchise, which has established a position as one of Games Global’s most recognisable and high-performing mechanics.
As part of the rollout, BetMGM will be the first operator in the US to launch Gold Blitz Express, the fourth instalment in the series and the latest evolution of the mechanic. The title introduces the new Blitz Express feature, further expanding the franchise’s depth and win potential.
Additional releases will follow, including Blazing Bison Gold Blitz Ultimate Double X, scheduled for April, reinforcing the ongoing expansion of the Gold Blitz portfolio.
Gold Blitz has delivered strong performance globally, with the mechanic consistently ranking as Games Global’s top-performing game franchises, attracting over 1 million active players globally across partner operators in 2025.
The move further strengthens the relationship between Games Global and BetMGM, as the supplier continues to support the operator in maximising player engagement across regulated jurisdictions.
Joann Pierce, Chief Commercial Officer US at Games Global, said: “Gold Blitz has become one of the key game brands within our portfolio, consistently delivering strong results across a range of markets. Working with BetMGM to introduce new iterations to players first reflects a shared focus on delivering high-quality, engaging content. As the franchise continues to evolve, early access initiatives such as this allow us to showcase its latest innovations while supporting our partners’ growth objectives.”
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Oliver Bartlett – Senior Vice President of Gaming BetMGM, added: “we are committed to providing our players with premium gaming experiences, and it doesn’t get much more premium than Games Global’s flagship game family, Gold Blitz. Being the first to launch these new titles ensures our players can enjoy immersive gameplay experiences ahead of the wider market, further strengthening our offering.”
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]]>The post Globo JV Sets Sights on 10% Brazil Market Share with BetMGM, Say Company Officials appeared first on iGaming Amerika.
]]>According to Xavier and Ana Paula Castello Branco, the partnership with Grupo Globo has been instrumental in establishing the brand’s presence in Brazil. They highlight that this media alliance provided the crucial momentum needed to break into one of the most fiercely contested newly regulated markets worldwide.
In August 2024, MGM formed a joint venture with Grupo Globo to introduce the BetMGM brand to Brazil. MGM pointed out that Grupo Globo is the largest media conglomerate in Latin America, reflecting a strategic approach similar to the media partnership model that Sky Bet successfully employed in the UK during the 2010s.
This joint venture was among the first 14 operators to receive full licensing approval when the regulated market officially launched on January 1, 2025. BetMGM’s brand was introduced after regulation, entering a marketplace already filled with established competitors, which posed the challenge of catching up.
Nevertheless, Castello Branco and Xavier assert that collaborating with Globo immediately provided BetMGM Brazil with credibility and scale, accelerating its recognition among consumers. “The deal is actually very good,” Castello Branco tells iGB. “Globo is the biggest broadcaster in Brazil. The fact that we are together with Globo gave us punch in order to launch a big brand.
“We entered the market after regulation — a lot of players were there before [us]. So we saw a market with a lot of noise. The fact that we had Globo gave us strength in order to enter the market with a strong position from a brand perspective.” Aiming for a 10% Market Share MGM Resorts International, BetMGM’s parent company, has consistently reiterated its goal of reaching a 10% market share in Brazil. Xavier concurs that this target is within reach, especially considering the long-term strategy underpinning the joint venture.
“[MGM CEO] Bill Hornbuckle said that [10% target] a number of times,” Xavier states. “I’m very happy that he believes in us. I still believe it’s an achievable target. Of course, it takes time. “The good thing is that the group, Globo and MGM Resorts, believes in the long-term project. They have a long-term vision. That’s important. And we’re building our foundation here to reach the 10% market share.”
MGM Resorts has also emphasized its substantial investment in Brazil. While Castello Branco acknowledges that investments are significant, she assures that spending is carefully controlled.
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“I think there are huge investments in a lot of places,” she explains. “We have a robust investment in all the areas, but not an exaggerated investment.
“Because when we look at competition, we don’t want to overspend, so we are spending in a very, very rational way. So we measure payback and all that stuff. So the way that we’re investing is not that we just spend money. We spend money, but we are always looking at the payback that it gives us.”
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]]>The post Strong Q4 Results Signal Turning Point for BetMGM and Its Parent Companies appeared first on iGaming Amerika.
]]>The shares of MGM Resorts International and Entain experienced gains after BetMGM, their joint venture in U.S. sports betting and iGaming, announced a strong fourth-quarter showing that surpassed market expectations. This uptick signals renewed investor optimism regarding BetMGM’s growth trajectory amid a landscape traditionally marked by fierce competition, promotional battles, and doubts about the long-term profitability of online gambling operators in the United States.
The positive market reaction reflects a shift in sentiment, with analysts noting that BetMGM appears to be turning scale into operational efficiency. After a challenging year characterized by aggressive marketing and industry skepticism, the company’s recent results suggest it is beginning to realize the benefits of its investments. BetMGM Q4
Both MGM and Entain gained from BetMGM’s improved financial health in late 2025, marked by accelerated revenue growth and clearer profitability pathways. Industry experts interpret this as a sign that BetMGM’s strategic efforts in the U.S. are starting to pay off after years of substantial investment.
Key drivers of the stock surge included revenues in Q4 surpassing expectations, margins showing signs of improvement compared to previous quarters, continued strong momentum in online casino (iGaming), and growing confidence in BetMGM’s long-term profit goals. These developments have helped ease concerns that the U.S. online betting market might remain fundamentally unprofitable for most operators.
Despite stiff competition from players like DraftKings and FanDuel, BetMGM’s latest quarterly figures reveal significant progress across its core segments. Analysts pointed out robust growth in online casino revenue, which typically offers higher margins than sports betting. They also highlighted more disciplined promotional strategies compared to earlier phases and margins improving as the business matures.
Online casino remains a vital differentiator for BetMGM, especially in states where iGaming is legal, offering more consistent revenue streams than the seasonal volatility often seen in sports betting.
Up until recently, BetMGM was perceived as lagging behind its competitors due to heavy marketing spend and slower market share gains. However, the latest results indicate a turning point. Industry watchers highlight that BetMGM’s scale—bolstered by MGM’s extensive casino network and Entain’s technological expertise—is beginning to deliver tangible benefits.
Reasons for optimism include a maturing U.S. market with less reliance on aggressive promotions, improved customer retention in iGaming products, and declining acquisition costs leading to fewer losses. The Q4 results reinforce the management’s narrative that the company is transitioning from rapid expansion to operational optimization.
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Since BetMGM plays a crucial role in the growth prospects of both parent companies, its performance significantly influences their valuations. For MGM, BetMGM offers a scalable digital growth platform, diversification beyond physical casinos, and a foothold in the expanding U.S. online gambling market. Meanwhile, for Entain, the U.S. market remains central to its global strategy, with BetMGM serving as its primary vehicle to compete against domestic operators. The recent stock movements suggest investors are increasingly factoring BetMGM’s progress into the valuation of both firms.
Despite the optimistic outlook, analysts caution that the U.S. online betting sector remains fiercely competitive. Major hurdles include the dominance of FanDuel and DraftKings in sports betting, the limited number of states where iGaming is legal, and ongoing regulatory and taxation challenges. However, BetMGM’s expanding iGaming customer base provides a stabilizing advantage that many competitors lack, making its business model more resilient over time. BetMGM Q4
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]]>The post BetMGM Announces Exclusive Launch of Gaming Corps Casino Collection in Ontario appeared first on iGaming Amerika.
]]>As part of this agreement, BetMGM Casino will host Gaming Corps’ full range of offerings exclusively for a set period. Once this phase concludes, the content will be launched more broadly across Ontario’s regulated gambling landscape. Gaming Corps, a publicly traded firm based in Sweden, considers Ontario a key entry point for its expansion into North America, attracted by the market’s size, sophistication, and competitive environment.
The integration of Gaming Corps’ titles into BetMGM’s platform introduces players to a diverse selection of slots and innovative mechanics. Among these are popular games like 3 Pigs of Olympus and Gates of Hellfire, alongside unique features developed by Gaming Corps. Notable innovations include the A-MAZE-CADES format and the Smash4Cash series, which aim to offer players new gameplay experiences beyond traditional slot formats.
Additionally, the deal encompasses Gaming Corps’ X-MY-WAY mechanic, which empowers players to influence their gameplay through personalized challenge paths. Titles such as Hoop Champion and Golf Champion incorporate this feature, designed to deepen engagement through interactive elements.
Commenting on the partnership, Gaming Corps Chief Revenue Officer Adam Pentecost expressed enthusiasm: “Ontario has quickly become one of the most exciting regulated markets in North America, and we’re thrilled to be making our debut with BetMGM as our first operator partner in the province.” He emphasized that partnering with a major operator not only provides significant exposure but also aligns with Gaming Corps’ long-term growth ambitions in the region.
BetMGM also highlighted the strategic value of exclusive content in a competitive environment. Oliver Bartlett, VP of Gaming at BetMGM, remarked, “Exclusivity matters because it gives our players something they can’t find anywhere else and sets us apart in a competitive market.” This focus on unique offerings is part of BetMGM’s broader strategy to differentiate itself through innovative content and market leadership in Ontario.
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The partnership fits within BetMGM’s ongoing commitment to responsible gambling initiatives across North America. In December 2025, the company launched a new responsible gambling television campaign in both Canada and the US featuring NHL star Connor McDavid. BetMGM reports that a similar campaign in 2024 led to a 38% increase in deposit limit usage among Ontario players, reflecting a growing emphasis on promoting safe and regulated gambling experiences in the province.
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]]>The post BetMGM Strengthens Canadian Footprint with New Toronto Office Launch appeared first on iGaming Amerika.
]]>The company celebrated the grand opening with a ribbon-cutting ceremony this week, marking the official launch of the expanded facility. The new office is designed to support the ongoing expansion of BetMGM’s Ontario-based teams, facilitating increased operational capacity. Ontario, identified by BetMGM as one of its most vital North American markets, is seen as a key hub for its Canadian operations. The enlarged workspace aims to accommodate future hires and bolster functions related to compliance, product innovation, and customer engagement.
Ontario’s regulated online gambling landscape, which was launched in 2022, continues to attract attention from major operators eager to capitalize on its stable licensing environment and strong consumer interest. BetMGM’s increased investment underscores the importance of the province’s market, which is becoming a focal point for operators seeking to establish a foothold in Canada.
In a LinkedIn statement, BetMGM highlighted that the Toronto office expansion also sets the stage for potential growth into Alberta. The company is closely monitoring Alberta’s evolving approach to legal online betting, with discussions about market liberalization progressing over the past year. Stakeholders are awaiting further clarity on licensing procedures before making any definitive moves.
The company expressed enthusiasm about the future, stating: “We’re proud to support the continued growth of our Toronto team, and excited to set the foundation for future growth into Alberta on the horizon.” BetMGM also extended gratitude to its employees in the region, emphasizing that their efforts “cultivate legendary moments, both in and out of the office.”
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This expansion in Toronto highlights a broader trend of increased investment in Canada’s regulated gaming markets. Since provincial frameworks began opening up, there has been rapid product innovation and intensified competition among operators. Ontario remains at the heart of these developments, often serving as a base for teams that support wider North American operations.
Adding to its recent initiatives, BetMGM announced a new sports betting contest tied to the upcoming Men’s and Women’s college basketball tournaments. The promotion features a leaderboard tracking qualifying wagers, with the top 25 users set to win travel packages and tickets for events in Las Vegas, further demonstrating the company’s ongoing efforts to engage Canadian consumers with innovative offerings.
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]]>The post BetMGM Confirms $200 Million Return to Entain and MGM Resorts in 2025 appeared first on iGaming Amerika.
]]>Growth was evident across all segments of the business, with both iGaming and sports betting experiencing double-digit expansion. Online sports betting led the way, with revenue increasing by 36% to $202 million. The company attributed this growth to an upgraded online sports product designed to enhance user experience. However, it also acknowledged that the favorable sports results in July and August helped boost figures, while customer-friendly results in September somewhat offset these gains.
Within the sports betting segment, net gaming revenue (NGR) per active customer was 49% higher than in Q3 of the previous year, and handle per active increased by 23%. Meanwhile, iGaming revenue rose 21% to $454 million, driven by continued growth in player acquisition, retention, and activity. Average monthly active users during this period increased by 21%. BetMGM also highlighted several ongoing initiatives, such as launching exclusive omnichannel titles and cross-selling iGaming within its sports betting platforms, as part of its broader strategy to strengthen its offerings.
In addition to digital operations, retail and other activities contributed an extra $11 million in net gaming revenue during Q3. The company also reported a positive group EBITDA of $41 million, a remarkable turnaround from last year’s $16 million loss. Looking at the year-to-date figures, BetMGM indicated that its revenue for the first nine months of 2025 would total approximately $2.02 billion, representing a 31% increase over the same period last year. Specifically, iGaming revenue is projected to be $1.35 billion, up 26%, while sports betting revenue is expected to reach $624 million, a 52% increase. Player spending over this period is estimated at $10.67 billion, reflecting a 22% rise.
The EBITDA for the nine months is expected to be around $150 million, contrasting with a $139 million loss in the previous year. This positive outcome aligns with earlier guidance provided after a strong Q2, which led BetMGM to increase its full-year outlook.
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The company now expects full-year EBITDA to reach $200 million, up from previous estimates, with net revenue on track to hit $2.75 billion—consistent with the “at least $2.7 billion” target announced after Q2.
BetMGM’s CEO, Adam Greenblatt, expressed confidence in the company’s momentum, stating, “Our momentum from H1 continued into Q3, underpinned by the ongoing execution of our strategic plan.” He elaborated that improved marketing efficiency, player management, brand positioning, and product enhancements collectively contributed to the revenue growth and increased cash flow. Greenblatt added, “Strong underlying metrics and margin outperformance during July and August support our confidence in raising guidance for full year 2025. Furthermore, we have reached yet another inflection point in our journey, returning operating cash flow back to Entain and MGM Resorts.” He concluded by reaffirming the company’s strong position, saying, “My previous statements that BetMGM is healthier than it has ever been still ring loudly and our stronger-than-expected performance through Q3 positions us well for the rest of the year and into 2026.” BetMGM $200 Return
One of the most notable parts of the update concerned BetMGM’s plans to return capital to its parent companies. Since 2019, Entain and MGM Resorts International have operated BetMGM as a joint venture. In August, CFO Gary Deutsch indicated that the operator might be in a position to return cash to both parents by the end of the year.
Now, BetMGM has confirmed its intention to return “at least $200 million” to Entain and MGM before December, with expectations to end the year with approximately $100 million of unrestricted cash remaining. The company also announced that future distributions to the parent companies will be made on a “quarterly cadence,” ensuring a steady flow of funds going forward.
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]]>The post BetMGM Appoints Jarrod Schwarz to Chief Operating Officerunit appeared first on iGaming Amerika.
]]>“Jarrod has been an integral part of our incredible team, building BetMGM into one of the most recognizable and successful brands in sports betting and iGaming,” said CEO Adam Greenblatt. “He has consistently demonstrated strong leadership, strategic thinking, and a deep understanding of our business. I’m confident that this change will ensure we continue to deliver exceptional products and experiences to our players.”
Schwarz brings two decades of experience building digital products at world-class brands across e-commerce, sports and entertainment. Prior to joining BetMGM, he spent more than seven years at Disney, including the successful launch of ESPN+, their first direct-to-consumer streaming service. He also spent six years at eBay and served as Vice President of Product for Bloomspot, a startup acquired by JP Morgan Chase.
Schwarz said, “I’m grateful for the opportunity to step into this role. It’s a privilege to continue the incredible journey we’ve been on at BetMGM, building on our momentum in sports betting and iGaming. Together with our exceptionally talented team, I look forward to pushing the boundaries of innovation and strengthening our position as a market leader.”
BetMGM is also moving its strategy, corporate development and select business development functions under the finance organization, led by CFO Gary Deutsch. These organizational updates follow the recent formation of a new iGaming vertical, led by Oliver Bartlett, and a new sports vertical, led by Raymond Doyle.
The structure changes are designed to facilitate more streamlined planning and collaboration and to more closely align and integrate strategic capabilities.
BetMGM currently operates in 29 markets with mobile and retail offerings. The BetMGM Sportsbook app is accessible on both iOS and Android, as well as via desktop at www.betmgm.com.
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As BetMGM continues to expand into new markets and introduce new features, responsible gambling remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
For more information on BetMGM, follow @BetMGM on X.
Gambling problem? Call 1-800-GAMBLER (Available in the US), Call 877-8-HOPENY or text HOPENY (467369) (NY), Call 1-800-327-5050 (MA). 21+ only. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). Subject to eligibility requirements. In partnership with Kansas Crossing Casino and Hotel. See BetMGM.com for Terms. US promotional offers not available in Nevada, New York, Ontario or Puerto Rico. BetMGM Jarrod Schwarz
About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit http://www.casino.betmgm.com.
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]]>The post BetMGM Launches New Chapter in Highdive Partnership with the “Make it Legendary” Campaign appeared first on iGaming Amerika.
]]>Crafted in close partnership with BetMGM’s creative team and driven by comprehensive customer insights, the campaign features six compelling television spots starring renowned actor Jon Hamm, who has recently been appointed as BetMGM’s brand ambassador.
This initiative marks BetMGM’s first significant “major corporate brand repositioning,” emphasizing its expanding entertainment ecosystem and commitment to a dynamic brand experience.
As the campaign rolls out during college football matchups, it signals BetMGM’s “next evolution” in blending gaming with entertainment, with Hamm embodying the sophisticated, energetic spirit the brand aims to project.
“BetMGM embodies style and energy, and the ‘Make it Legendary’ campaign captures that essence perfectly. It’s witty, cinematic, and underscores that betting with BetMGM offers an unparalleled experience,” Hamm commented, reinforcing his role as the brand’s latest ambassador.
Highdive’s team collaborated directly with BetMGM’s creative minds, leveraging “extensive” customer research to craft six compelling spots that will be broadcast across television, social media, digital platforms, and MGM’s properties nationwide.
“This isn’t just an ad campaign — it’s a complete reimagining of what BetMGM represents. We’re leading in entertainment and gaming, with the vibrant spirit of Las Vegas woven into our DNA,” said BetMGM’s Chief Marketing Officer Casey Hurbis.
“Our new positioning celebrates the excitement, spectacle, and storytelling potential inherent in every spin, play, and reward. With Jon Hamm’s talent and broad appeal, he’s the perfect embodiment of our brand’s refined and energetic essence.”
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Noteworthy Update: On August 20, BetMGM enhanced its mobile app to elevate the online betting experience, reflecting its ongoing commitment to innovation.
Mark Gross, Co-Founder and Co-Chief Creative Officer of Highdive, emphasized the campaign’s strategic depth: “We didn’t just create ads — we built a creative platform that grants BetMGM a sustained competitive edge. It’s about storytelling, connection, and forging a brand that resonates with today’s players, not just speaking at them.”
This campaign continues a recent trend among operators such as PrizePicks, Fanatics, and Hard Rock Bet, all gearing up for the 2025-2026 NFL season with fresh branding initiatives.
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]]>The post North Carolina Sports Betting Sees Slight Dip in Handle but Revenue Climbs in May appeared first on iGaming Amerika.
]]>In May, the North Carolina State Lottery Commission reported a sports betting hold of 11.65%. During this period, gross gaming revenue reached $65.2 million — a respectable 3.33% increase compared to the same month last year and a significant 39.3% jump from April’s figures.
Despite these gains, the May revenue fell short of the record $105.3 million generated in April 2024, which marked the debut of legal online sports betting in the state.
The total amount wagered in May hit $547.8 million in betting handle, supplemented by $14.4 million in promotional wagering, bringing the overall handle to $562.2 million. This figure surpassed May 2024 by 7%, but it couldn’t quite match April’s $570.2 million — a figure that itself was below the state record of $695 million set in March 2025.
The decline in handle translated into a slightly lower hold percentage — 11.65% compared to 12.01% in May 2024. Nonetheless, this was an improvement over April’s 8.12%, indicating a more stabilized market.
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The commission estimates monthly tax receipts at approximately $11.7 million, marking one of the highest monthly totals since January’s impressive $13.4 million.
While specific operator performance data remains undisclosed, key players such as FanDuel, DraftKings, BetMGM, and Fanatics continue to operate within the North Carolina market, contributing to its evolving landscape.
In summary, May’s figures reflect a resilient market with increasing revenue and stabilizing betting activity, even as the overall handle experiences slight fluctuations.
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]]>The post BetMGM Receives Caution from Dutch Regulator Over Use of Underage Footballer in Ad Campaign appeared first on iGaming Amerika.
]]>The Ksa took action after the advertisement briefly appeared on a well-known Dutch news website. The promotional material, which prominently displayed images of Yamal, was found to violate Dutch laws on gambling advertising—particularly those that prohibit authorized operators from featuring minors as role models or endorsers.
The regulator emphasized that such ads are considered particularly dangerous due to their potential influence on impressionable audiences.
“Operators are not allowed to advertise using role models. Nor may they target vulnerable groups, including minors,” the Ksa clarified.
The ad was published by the editorial team of the hosting website. A media partner associated with BetMGM identified the breach and alerted the operator. Despite this, BetMGM did not report the incident to the Ksa—a mandatory step under Dutch gambling regulations when there’s a risk to consumer safety.
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Operators are required to notify the regulator of any compliance issues that could impact users. Neglecting this duty, whether the breach was caused by an external agency or caught internally, constitutes a regulatory violation.
Instead of imposing a fine, the Ksa opted for a warning, recognizing BetMGM’s prompt removal of the ad and efforts to strengthen oversight. Nonetheless, the regulator made clear that responsibility ultimately lies with the operator, even when third-party agencies are involved in the promotional process.
“Incidents must be reported immediately, regardless of ongoing internal investigations,” the Ksa stated.
The authority also reminded industry players that enforcement actions can be taken for advertising breaches, regardless of whether third parties or external agencies are involved in the violation. BetMGM Underage Ad
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