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, to UK-licensed operators for the first time, furthering the momentum of this emerging studio.
Founded in June 2024, Playbook Fusion aims to revolutionize the market with innovative sports gaming content. The company seeks to merge the realms of sports betting and mobile or video gaming, creating a novel genre of immersive sports-themed experiences.
At the heart of Playbook Fusion’s offerings is Playbook Football, a unique football strategy betting game that lets players assemble their teams, engage in matches, earn rewards, and ascend through divisions while placing bets. Operators in the UK that have an RGS integration with Games Global will be the first to access Playbook Football.
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Steve Rogers, the Founder and CEO of Playbook Fusion, expressed the significance of obtaining the license from the UK Gambling Commission. He stated, “Securing our licence from the UK Gambling Commission is a key moment for Playbook Fusion, granting us access to one of the most established online gambling markets in the world. Being able to satisfy the stringent criteria set out by the UKGC is a testament to the strength of the team which we have built at Playbook Fusion and, to achieve this milestone within such a short time period, is an accomplishment that we’re incredibly proud of.”
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]]>The post ThrillTech Secures UK Remote Operating License appeared first on iGaming Amerika.
]]>The newly acquired UKGC remote gambling software license will be added to the company’s existing portfolio, which already includes licenses from Sweden, Romania, Malta, and The Netherlands. This achievement comes shortly after ThrillTech received its ISO 27001 certification, further solidifying its commitment to industry standards.
With the introduction of ThrillPots, ThrillTech’s innovative jackpot solution, UK operators now have access to an additional revenue stream that can enhance gross gaming revenue by up to 10%. Faye Williams, head of business development at ThrillTech, expressed enthusiasm for entering the UK market. She stated, “The UK is a major market for us and we can’t wait to partner with local operators to launch bespoke jackpots in this region. The first ones are already on the way.”
ThrillTech is proactive in addressing regulatory requirements, particularly with its focus on player-funded jackpots. To align with the UK’s age-gated stake limits for online slots, which were implemented in April, the company customized its jackpot algorithm. Additionally, ThrillTech has developed a sophisticated multi-currency system and has launched linked jackpots as part of its feature offerings.
“Innovation can never stop,” Williams remarked. “Following this latest licence award, we promise to keep pushing the limits of product performance. ThrillTech was built for the next stage of the iGaming industry.” In the coming weeks, the company plans to announce its first two clients in the UK.
ThrillTech aims to expand its reach significantly, targeting licensing in ten global jurisdictions by the end of the year, with plans for multiple certifications in other markets. Established only two years ago, the Cyprus-based company has rapidly evolved, enhancing the player experience through its focus on monetization and retention strategies.
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]]>The post Betting and Gaming Council and Gambling Commission announce new rules in UK! appeared first on iGaming Amerika.
]]>The rules by the GC are set to be implemented in four stages until completion in February 2025, while the BGC’s Code on Customer Checks, written jointly with the GC, is a voluntary financial assessment scheme. Both have been created ahead of the implementation of the British government’s White Paper.
The new rules set out by the GC, which include financial vulnerability checks and frictionless financial risk assessments, are as follows:
- Light-touch financial vulnerability checks: These checks have been designed to reduce cases of players engaging with gambling when bankrupt, spending more than their annual or monthly salaries or spending excessively in a short period of time.
- Frictionless financial risk assessments: The GC will assess players’ risk of financial harm in a pilot test, which will include using data from gambling companies and credit reference agencies. The assessment is not being rolled out in a live environment during its pilot and neither the financial risk assessments or financial vulnerability checks will impact consumer credit ratings. The pilot is set to run for six months.
- Reducing intensity and increasing consumer understanding of online products: This will see the removal of autoplay, ‘turbo’ and ‘slam stop’ features, casino spin speeds less than five seconds (bar peer-to-peer poker), multi-game play and ‘audio or visual celebrations of returns less than or equal to stake.’ These will be implemented on 17 January 2025.
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- Direct marketing: companies must provide opt-in options for direct marketing related to specific products and channels to give customers more control over the advertising they are exposed to. This will be implemented on 17 January 2025 and applies only to online gambling.
- Age verification: All land-based operations must conduct age verification test purchasing and will be required to age verify anyone who appears to be under 25, as opposed to under 21. This will be implemented on 30 August 2024.
- Personal management licences: Those with a Personal Management Licence have had their expected management roles clarified and extended. These provisions will be implemented on 30 November 2024.
The new Betting and Gaming Council rules!
The voluntary Code on Customer Checks sets out guidelines for operator interactions when players make rolling net deposits of £5,000+ monthly (£2,500+ for those aged 18-24) or £25,000 annually. Currently, those wishing to engage with the latter may have to provide financial documentation to prove they are not at risk, though they are not required to do so in regard to the former.
The new code is set to rectify this. As such, operators will be required to:
- Carry out one or more vulnerability assessments on those who meet the above threshold or the threshold outlined by the GC’s financial vulnerability checks.
- Conduct questionnaires, request deposit limits, send activity statements and engage in telephone and live chat interactions with those deemed vulnerable.
- Conduct risk assessments on those wishing to deposit £5,000+ monthly, which may include income or wealth checks.
- Conduct risk assessments on those wishing to deposit £25,000+ annually, which will often include document requests such as Enhanced Due Diligence (EDD).
- Implement intervention measures for those seen to be at risk.
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