The timing couldn’t be more strategic. These measures will be enforced just two days before the World Cup final, a period traditionally marked by a spike in betting activity and promotional campaigns. Finance Minister Dario Durigan emphasized that enforcement won’t be limited to betting operators alone. Authorities plan to target advertising agencies, social media influencers, and other entities involved in disseminating or amplifying gambling promotions that could entice consumers.

Brazil’s licensed betting industry has largely expressed support for the new restrictions. The National Association of Games and Lotteries (ANJL) described the measures as a “positive step,” stating that clear rules help differentiate legitimate, regulated operators from illegal ones. They also argued that companies with federal licenses should be able to operate under predictable regulations, provided they adhere to the new marketing standards.

However, ANJL cautioned that tighter advertising controls alone won’t resolve the country’s ongoing challenges. They pointed out that illegal betting platforms continue to promote their services despite lacking official authorization, often dodging taxes and ignoring consumer protections. These unlicensed sites are frequently found without anti-money laundering safeguards, fail to prevent underage access, and lack measures to combat compulsive gambling.

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The association further warned that unlawful advertising tarnishes the reputation of the regulated industry and called for stronger enforcement from Brazilian authorities. The advertising restrictions are part of a broader strategy by President Luiz Inácio Lula da Silva’s government to tighten regulation of Brazil’s rapidly expanding online gambling market. Last month, Lula signed a decree empowering authorities to freeze assets linked to illegal betting operators. The latest measures on advertising aim to reduce the visibility of these unlicensed platforms while imposing stricter standards on the legal industry.

Rather than solely targeting betting companies, regulators are now taking a more comprehensive approach by scrutinizing the entire advertising ecosystem. This shift indicates that anyone involved in gambling promotions, including agencies and influencers could be held accountable if they violate the new rules. For licensed operators, the message is clear: marketing practices will be under increased scrutiny, and enforcement efforts are set to target not only illegal operators but also the broader network of promotional channels that support gambling advertising. The goal is to create a more transparent, responsible betting environment in Brazil as the industry continues to evolve. Brazil Betting Ads

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In a related development, the Pernambuco Court of Justice has revoked the preliminary injunction previously granted to Spribe OÜ regarding the use of the AVIATOR trademark in Brazil. This reversal follows a significant shift in the legal circumstances that underpinned the earlier decision.

Judge Andrea Epaminondas Tenorio de Brito issued the ruling, noting that the factual and legal foundations supporting the initial preliminary injunction are no longer applicable. This decision aligns with the Federal Court’s earlier ruling, which provisionally suspended the legal effects of Spribe’s trademark registration in Brazil. The court explicitly ordered Spribe to cease claiming exclusive rights based on the registration until the federal proceedings for invalidation are finalized.

The Pernambuco Court highlighted that its previous decision was predicated on the assumption that Spribe’s registration with the Brazilian Property and Trademarks Office was fully valid and enforceable. However, following the Federal Court’s suspension of those legal effects, the court determined that the basis for the initial injunction had materially changed. Consequently, it ordered its revocation in accordance with Article 296 of the Brazilian Code of Civil Procedure.

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In June, the Federal District and Territories Public Prosecutor’s Office initiated an inquiry into alleged abusive practices by Spribe, including misleading advertising and unfair commercial conduct. The investigation cited concerns over discrepancies between the advertised and actual RTP (Return to Player) rates. As a result, the Prosecutor’s Office recommended that the Secretariat of Prizes and Bets immediately suspend the technical certification of Spribe’s games and prohibit their availability through licensed operators.

This action followed a lawsuit filed by Aviator Studio Brasil, which demonstrated that the AVIATOR trademark was created and used years prior to Spribe obtaining local protection. The court acknowledged evidence indicating that the Aviator trademark originated in Georgia in 2016 and was officially registered there in 2018,well before Spribe’s registration in Brazil.
Furthermore, the court considered previous rulings in Georgia that invalidated Spribe’s registration of the Aviator trademark and affirmed the rights of the original trademark owner.

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Last Friday, President Lula signed a decree introducing a series of measures aimed at combating illegal gambling while reinforcing the integrity of the regulated market in Brazil. These initiatives are seen as a significant step forward by industry stakeholders, marking progress in ongoing efforts to formalize and strengthen the legal betting sector. The ANJL views the new measures as a vital part of the broader effort to protect legitimate operators. The move comes after a sustained period of collaboration between the Secretariat of Prizes and Bets (SPA), representatives from the regulated industry, and other key players involved in overseeing the sector.

During a recent press conference, Wellington César Lima, the Minister of Justice, highlighted the scale of the problem. He revealed that an estimated 25.2 million Brazilians have placed bets on illegal websites. Plínio Lemos Jorge, President of the ANJL, emphasized that this staggering figure underscores the immense challenge authorities face and reinforces the need for robust inspection measures.

Lemos Jorge pointed out the importance of ongoing communication and cooperation: “The illegal betting industry exposes consumers to risks, evades taxes and generates unfair competition in relation to companies that comply with Brazilian regulatory requirements. The announced actions represent an important step in strengthening the regulated market. The advances are the result of an environment of dialogue and institutional cooperation that allowed us to gather information, develop tools and expand our understanding of the activities of illegal operators in the country.”

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The SPA has played a pivotal role in shaping the regulatory landscape, establishing mechanisms to enhance state efforts against clandestine operators. The new decree broadens the government’s capacity not only to target illegal betting operations but also to dismantle the financial and infrastructural support that sustains them.
Lemos Jorge added, “Combatting the illegal betting market is a constant challenge. The clandestine industry operates with a high degree of technological sophistication and adapts very quickly, which prevents any definitive assessment of the effectiveness of the measures adopted. What works today may cease to be effective tomorrow. Therefore, this fight needs to be continuous, coordinated and dynamic.”

The IBJR has reaffirmed its commitment to supporting government initiatives, expressing strong backing for Decree No 13,033/2026 and Ordinance No 1,766/2026, regulations designed to block funds linked to illegal betting activities and hold financial institutions, payment companies, and advertisers accountable for tax collection related to illegal fixed-odds betting.
A report by the Locomotiva Institute and LCA estimates that Brazil’s illegal betting market amounts to approximately BRL40 billion ($7.7 billion) annually, causing an estimated loss of BRL10.8 billion ($2.1 billion) to public coffers each year.

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During a recent press briefing, Finance Minister Dario Durigan unveiled a new decree aimed at targeting the financial flows that sustain illicit betting activities. The measure, signed on Friday by President Lula, grants authorities the power to freeze assets and gains linked to illegal bets within financial institutions that process and transfer funds.

Durigan emphasized that the sector is already under the oversight of the Secretariat of Prizes and Betting (SPA). “Now, with the ordinance that imposes joint liability on financial institutions, we will have even more means to combat the illegal market. And the new decree will impose restrictions on transactions involving clandestine bets,” he explained. This new regulation permits authorities to identify and freeze funds originating from illegal betting operations held in banks, fintechs, and payment providers. Financial institutions will have just 48 hours to act once illegal activity is flagged, or face potential joint liability for the transfers involved.

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The overarching aim, according to Durigan, is to choke off the financial arteries of illegal betting. The government has already been working with agencies like Anatel to block access to illegal websites, which are often linked to a network of fintech firms used for illicit transactions. “We are communicating with the federal police, Public Prosecutor’s offices, COAF (Council for Financial Activities Control), and the Federal Revenue Service so they can act against these illegal operations,” he said.
“This measure decisively strengthens the Brazilian state’s capacity to confront illegal operators. Those who operate outside the law cannot continue using the financial system to sustain clandestine businesses. By blocking the flow of funds in unauthorised betting operations, the regulation targets the economic core of illicit activities, reduces incentives for illegality and reinforces the government’s commitment to serious, effective regulation guided by the public interest,” Durigan added.

The government’s stance is clear: zero tolerance. The plan involves shutting down fintech companies suspected of involvement, ordering them to cease operations, and pursuing asset expropriation. Any funds seized will be funneled into the National Public Security Fund. Minister of Justice Wellington César Lima e Silva underscored the importance of the crackdown, noting that organized crime often shifts into the illegal betting sector to evade law enforcement. “It is essential that the government act strongly against this,” he affirmed.

The decree, according to Wellington, marks a significant step forward in the fight against illegal betting. While initial efforts will focus on cutting off financial support to criminal networks, the Ministry of Justice will oversee the subsequent legal proceedings. “The first step is to cut off the oxygen supply to criminal organisations through financial asphyxiation,” he concluded. Brazil Illegal Betting

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The decision, issued by the 18th Federal Civil Court of the Federal District, prevents Spribe from relying on the exclusivity rights arising from Brazilian trademark registration No. 501759803 until a final judgment is rendered.

The ruling follows legal action brought by Aviator Studio Brazil, which demonstrated that the Aviator trademark had been created and used years before Spribe obtained trademark protection in Brazil. The court acknowledged evidence showing that the Aviator brand originated in Georgia in 2016 and was formally registered there in 2018, years before Spribe’s Brazilian registration.

Importantly, the court also took note of previous judicial decisions in Georgia that invalidated Spribe’s registration of the Aviator trademark and confirmed the rights of the original trademark owner.

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“This decision represents an important step in protecting the Aviator brand and enforcing intellectual property rights internationally. In practical terms, this means that, until the final resolution of the Spribe’s trademark invalidation proceedings, Spribe will no longer be able to continue it’s disruptive practices against operators, including sending threatening letters or initiating legal actions related to the use of Aviator Studio’s trademark.” comments George Pruidze, CEO of Aviator Studio. “We remain committed to defending the integrity of the Aviator brand and ensuring that its legitimate ownership is recognized across all jurisdictions.”

Aviator Studio will continue pursuing all available legal measures to safeguard its intellectual property rights and protect the integrity of the Aviator trademark worldwide.

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The announcement was made jointly by Finance Minister Dario Durigan and Daniele Cardoso, head of the Secretary of Prizes and Betting (SPA). Their goal is to foster greater openness and accountability in the regulation of Brazil’s growing betting market.
Minister Durigan emphasized the government’s commitment:

He added that personal data and sensitive information will be carefully redacted prior to publication to ensure compliance with data protection laws. The process will be carried out in collaboration with the Comptroller General of the Union to speed up the release of documents while safeguarding privacy and confidentiality.
This move aligns with Brazil’s ongoing efforts to tighten oversight over its newly regulated betting industry, especially after facing criticism regarding previous restrictions on access to licensing information.

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Daniele Cardoso highlighted the importance of increased monitoring:
“We are reinforcing monitoring and oversight actions during the competition period. We have already instructed regulated agents on the need for strict adherence to the responsible gaming rules stipulated in the legislation, we will intensify the monitoring of the campaigns.”
As part of these initiatives, Brazil is set to host its inaugural Responsible Gaming Seminar on June 16, signaling its commitment to promoting responsible gambling practices across the sector. Brazil Betting Transparency

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The Chamber of Deputies has taken a significant step toward tightening regulations on gambling advertising aimed at young audiences. The Committee on Social Security, Social Assistance, Childhood, Adolescence and Family approved a substitute version of Bill 3724/24, originally introduced by Deputy Túlio Gadêlha. Legislators explained that the goal is to strengthen protections both in physical spaces and online platforms, where betting messages are increasingly prevalent. The bill specifically addresses promotions related to lottery draws, betting websites, and other forms of gambling advertising.

Congress woman Meire Serafim emphasized: “Even though consumption and purchases were already prohibited, there was no law specifically dealing with advertising. And that’s precisely what this project does, prohibiting this kind of publicity on any digital or communication platform.” The revised text was crafted following discussions within Congress and seeks to enhance existing legislation, including Law 14.790/23 and the Child and Adolescent Statute (ECA). Serafim explained that the legal gap was not about access to gambling products but rather how these products are promoted. With committee approval, the bill will now proceed further in the legislative process, although lawmakers still need to consider whether to extend these protections into a comprehensive national framework.

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The proposed legislation would prohibit promotional activities involving online gamblers and teenage content creators on social media platforms. Under the bill, advertising that promotes betting services to minors would be classified as an administrative offense. Supporters argue that current regulations already prevent minors from purchasing or using gambling products; however, they remain concerned about indirect marketing reaching young audiences through digital channels. This issue has gained urgency as gambling content proliferates across social media, mobile apps, and video-sharing platforms. Advocates for the bill contend that online personalities can amplify gambling messages in ways that are difficult for regulators to monitor effectively. The legislation aims to close the gap between existing product restrictions and promotional practices, providing authorities with a clearer legal basis to intervene against campaigns targeting minors or likely to reach them.

The bill proposes fines for companies, betting operators, and individuals involved in advertising campaigns featuring minors. Fines would range from BRL 3,000 to BRL 10,000, with the penalties doubling for repeat offenses within a year or in cases involving commercial transactions. Representatives of betting companies or parents organizing such advertising could face fines up to ten times higher. The most severe sanctions would target operators who facilitate ads involving minors, with fines potentially increased by a factor of 100. Despite receiving committee approval, the bill still faces additional scrutiny. It must be reviewed by the Committee on the Constitution and Justice to assess its constitutional compliance. If approved, it will require final approval from both chambers of Congress and the signature of the President before becoming law. For now, this legislative effort contributes to ongoing discussions about regulating gambling advertising within Brazil’s broader regulated market framework. Brazil Minors Gambling

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The platform, introduced in December 2025 as part of Brazil’s regulated betting landscape, allows users to voluntarily block their access to licensed betting websites for a designated period, ranging from one month up to an indefinite term. According to recent government data, the number of participants continues to climb steadily. In fact, within its first 40 days, the register saw more than 217,000 registrations.

The current total surpasses the half-million mark, emphasizing the growing awareness and utilization of this tool. It applies exclusively to operators licensed within Brazil’s regulated market, ensuring that those who self-exclude are unable to access these betting platforms during their chosen period.

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The platform was launched by Brazil’s Secretariat of Prizes and Betting, a division of the federal government, through collaboration between the Ministries of Finance and Health. Users have the flexibility to select the duration of their exclusion, including options for open-ended bans. When registering, individuals may optionally specify their reasons for self-exclusion. The government states that this information is being used to enhance public policies and deepen understanding of gambling-related behaviors.

Officials highlight the register as both a consumer safeguard and a vital public health instrument, part of a broader effort to address gambling-related harm. The system is set to integrate mental health screening and referrals within Brazil’s public healthcare network (SUS), aiming to identify compulsive gambling tendencies and guide users toward specialized treatment.
Brazil’s Universal Health System now provides dedicated telehealth services focused on gambling addiction. These services, available through both public and private healthcare providers, facilitate remote screening and referral processes, ensuring that self-excluded individuals can access expert care when necessary. This approach positions the register as part of a comprehensive support network, not merely a blocking mechanism. Brazil’s Self-Exclusion

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The launch expands an existing relationship between the companies and is being delivered through Gaming Corps’ distribution partnership with Light & Wonder, which the supplier said supports market access through its content network.

bet365 players in Brazil will get access to Gaming Corps’ full line-up, including Penalty Champion, as well as franchise titles 3 Pigs of Olympus and 3 Pigs of the Caribbean. The company also said Brazilian players can expect its three-game football suite “in time for the World Cup.”

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Juha Kauppinen, CEO at Gaming Corps, said: “Extending our partnership with bet365 into Brazil is an exciting development for Gaming Corps and an important next step in how we grow with major operators across regulated markets. bet365 is one of the most recognised names in online gaming and expanding our reach with them into a market like Brazil underlines both the strength of the relationship and the wider appeal of our portfolio.”

A bet365 spokesperson, added: “Gaming Corps has established a clear identity within the market through a mix of creative game concepts and distinctive mechanics. We are delighted to expand our partnership with the studio into Brazil and look forward to making this content available to our players in the market.”

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This measure aligns with the country’s evolving gambling regulatory framework and aims to ensure compliance with local market standards. Under the new rules, developers must submit a valid authorization issued by Brazil’s Secretariat of Prizes and Bets, which operates under the Ministry of Finance and oversees the regulated betting market. This update signifies a move toward stricter compliance measures, reflecting Brazil’s transition from transitional arrangements to a more structured and supervised gambling environment.

According to Apple’s updated developer guidance, applications offering fixed-odds betting in Brazil are now required to include proof of a valid local license during the review process. This requirement applies specifically to apps that declare gambling features via the age rating questionnaire in App Store Connect. Apple clarified that merely updating review information is insufficient; developers must submit a new app version, include license details in the App Review Information section, document the relevant information in the notes field, and provide supporting documentation.

In conjunction with the licensing requirement, Apple announced that qualifying betting apps will automatically be assigned an 18+ age rating for the Brazilian market. This standardizes the classification for gambling apps and eliminates the possibility of lower age labels for apps containing regulated betting features. This change is noteworthy for operators, as app discoverability, user acquisition, and the overall conversion process are increasingly influenced by platform policies alongside local gambling laws.

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Additionally, Apple’s update emphasizes that betting apps must adhere to all applicable local disclosure and warning requirements, including messaging related to gambling risks. This indicates a broader compliance obligation beyond licensing alone, aligning with trends in other regulated jurisdictions where platform operators are actively enforcing market-specific standards.

For betting brands targeting the Brazilian market, these developments introduce further operational considerations. Any operator seeking to distribute their apps on iOS must ensure that their licensing status, app review documentation, and consumer-facing disclosures remain fully compliant with both national regulations and Apple’s App Store policies. Apple Brazil Betting

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