BETBY Provides Operators Exclusive Early Access to World Cup Bracket Odds Coverage
BETBY has rolled out its comprehensive World Cup sportsbook package a whole month before the tournament kicks off, providing operators with the chance to access odds on the entire tournament bracket even before the official draw has taken place.
The main highlight of BETBY’s new offering is early access to betting markets covering the entire tournament structure. According to the company, operators can start offering markets from the group stage all the way through to the final, starting from the very first day of the package’s availability. What’s more, BETBY has pre-priced all potential matchups ahead of the official draw. This means operators have more time to plan their campaigns and promotions before the tournament begins, giving players the opportunity to engage with different World Cup scenarios well in advance.
The package isn’t just about match odds, it also covers a broad range of markets, including outrights, props, and special bets. BETBY’s trading team is ready to support custom requests from operators throughout the tournament cycle, ensuring tailored betting experiences.
A standout feature of this package is microbetting, which allows wagers on in-match events within one-minute intervals. Each game features at least 90 of these intervals, with outcomes like throw-ins, fouls, corners, offsides, goals, and goal kicks available for betting. Additionally, BETBY is launching its eWorld Cup product, which simulates tournament matches in a fast-paced esports format lasting only minutes. This provides continuous football content outside the live matches and can be customized by operators,visuals, teams, match setups, and margins to suit their audience.
The tournament hub will serve as a centralized platform, bringing together content, data, and betting options. Users will be able to track group stages, bracket progressions, event pages, promotions, line banners, videos, and statistics all in one interface. The package also features boosted odds for World Cup events, daily special offers, and prebuilt “hot” combos with attractive pricing.
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Chris Nikolopoulos, BETBY’s Chief Commercial Officer, explained: “As the biggest sports event worldwide, the World Cup is as much about preparation as it is about execution. By being the first B2B sportsbook provider to make the full tournament bracket available ahead of the draw, we’re giving operators a clear advantage: the ability to start engaging players earlier and build momentum well before kickoff. At the same time, other features like microbetting and our eWorld Cup ensure that engagement stays high throughout every stage of the competition. We’re delivering a complete content portfolio that allows our partners to maximize both player activity and revenue across the entire World Cup cycle.” BETBY world Cup
