BETBY Expands Brazilian Reach with Strategic NGX Partnership.
BETBY, a leading B2B sportsbook provider, has announced a partnership with NGX, an acclaimed Brazilian technology company. This partnership marks a significant step in strengthening BETBY’s footprint within Brazil, one of Latin America’s most vital regulated markets.
The integration will enable NGX to incorporate BETBY’s comprehensive sportsbook solutions: including AI Labs, Betby Games, and BETBY Predictions into its platform. The initiative aims to empower regulated operators in Brazil with a more scalable and innovative betting offering.
Strategic Collaboration Between BETBY and NGX
BETBY’s alliance with NGX underscores its commitment to expanding within the Brazilian market, leveraging NGX’s established local presence and technological expertise. As Brazil continues to evolve into a fiercely competitive regulated betting environment, operators seek products that combine flexibility, scalability, and distinctiveness qualities that this partnership aims to deliver.
Delivering a Complete Sportsbook Solution for NGX
Under the terms of the partnership, BETBY will supply its full sportsbook solution to NGX, supporting over 500,000 monthly events. The integration will also include AI Labs, BETBY’s suite of AI-driven tools. These tools are designed for odds creation, risk management, personalization, and operational efficiency.
Additionally, NGX will incorporate Betby Games, BETBY’s proprietary esports feed featuring more than 40 titles and BETBY Predictions, a fixed-odds special markets platform. BETBY emphasized that this comprehensive package is tailored to enhance betting experiences across various sectors.The sectors include entertainment, sports, finance, crypto, and culture. The Stories feature provides operators with a mobile-first approach to promote key events, bonuses, and campaigns through swipeable content cards within the sportsbook interface.
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Regional Strategy and Leadership Perspectives
NGX has established itself as a prominent platform provider in Brazil.The company emphasize on technology, security, compliance, and tailored solutions for regulated operators. Its expanding operations across Latin America further contribute to regional expertise, enriching the partnership.
Stefanos Karakidis, Director of Business Development at BETBY, remarked:
“At BETBY, we partner with operators and platforms that share our ambition to raise the standard of sports betting. and NGX does exacly that. Their strong position in Brazil and deep understanding of the regulated market make them the ideal partner to extend the reach of BETBY’s industry-leading sportsbook ecosystem, delivering best-in-class technology, innovation, and localized experiences to more operators across the country.”
Alexandre Tauszig, Commercial Director at NGX, added:
“Having strong sportsbook partners is extremely important for us, because our platform is built to support operators in regulated, competitive, and fast-changing markets. We were looking for a provider that could match our standards in terms of reliability, flexibility, and product depth, while also bringing a clear innovation mindset to the table. As one of the most innovative sportsbook providers in the industry, BETBY fits that vision very naturally, allowing us to offer operators an even more complete and competitive betting portfolio.”
BETBY described this collaboration as a further step in its long-term strategy within Brazil. The company was among the first to secure certification for its solutions in the country, ahead of the official market launch in January 2025. The focus remains on forging partnerships that enable the delivery of its sportsbook technology through trusted local platforms, leveraging regulatory, operational, and commercial expertise.
