Arizona Launches “Too Young to Bet AZ” Campaign to Combat Underage Gambling
The Arizona Department of Gaming (ADG) and its Division of Problem Gambling (DPG) have introduced “Too Young to Bet AZ,” an initiative aimed at raising awareness and preventing underage gambling.
This marks the state’s inaugural youth-focused public awareness campaign, developed in partnership with the National Council on Problem Gambling (NCPG), which is also promoting the cause nationwide.
ADG Director Jackie Johnson explained, “Youth gambling can take many forms, and it is a growing risk that families need to be aware of. This initiative helps the community understand that in Arizona, gambling is for adults 21 and older and how important it is to keep gambling products out of kids’ hands.
“We are proud to join this national effort led by the National Council for Problem Gambling and encourage organizations across Arizona to get involved and help protect young people from underage gambling.”
Recent data indicates that many adults inadvertently expose minors to gambling through casual sports betting, gifting lottery tickets, and online gaming participation.
The ADG stated, “Young people today encounter gambling-like activities through mobile apps, online games, advertising and social media, often without recognizing the risks. According to NCPG, more than one in six adolescents has gambled in the past year, with many reporting their first gambling experience at age ten or younger.”
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Research also suggests that open conversations about gambling between young people and trusted adults can reduce the likelihood of underage gambling.
“Underage gambling is more common than many families realize,” said Elise Mikkelsen, Director of the Division of Problem Gambling. “As prevention increasingly depends on families, schools and communities working together, this campaign provides practical tools and gives adults the information they need to recognize early signs and keep gambling where it belongs, with adults. Our team is here to help and ready to support families, schools, and youth-serving organizations across the state.” Arizona Too Young to Bet AZ
