Google Revises YouTube Gambling Advertising Rules in the US, UK and Canada.
Google has revised its personalised advertising policy for gambling on YouTube across the United States, the United Kingdom and Canada, bringing prediction market operators under its sensitive-category targeting rules.
The changes, introduced on October 30, allow gambling advertisers in these markets to use Google-defined audience segments based on interests, demographics and location. These audiences are designed to exclude sensitive user information, although Google has not specified exactly which targeting options have changed.
However, advertisers remain prohibited from creating their own audience lists for gambling campaigns or using health-related information for targeting. Personalised advertising also remains unavailable to users under the age of 18.
Prediction Market Advertising Restrictions Remain
The updated targeting rules do not automatically grant prediction market operators permission to advertise on YouTube. Google’s separate prediction market advertising policy continues to determine which operators qualify.
Currently, eligible advertising is restricted to the United States, excluding Connecticut, Michigan, Nevada, New York and Ohio. The United Kingdom and Canada remain excluded.
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Only CFTC-authorised exchanges and NFA-authorised brokerages that hold the required financial, commodities and gaming licences qualify to advertise under the policy.
Google Continues Updating Gambling Advertising Policies
The latest revision follows several changes to Google’s gambling advertising rules this year.
On October 21, certified online gambling advertisers gained access to YouTube Masthead advertising, a premium placement displayed at the top of the platform’s homepage. Previously, this placement was available only to sports betting advertisers.
Earlier, on September 14, Google extended its ‘good policy health’ checks to all categories covered by its Gambling and Games Policy. The checks had initially been introduced in selected markets in March.
These changes reflect Google’s continued efforts to refine its gambling advertising requirements and targeting policies across different markets.
