SBC Reveals Strategic Partnership with ANJL for SBC Summit Rio

SBC has officially announced a strategic partnership with the National Association of Games and Lotteries (ANJL) in preparation for SBC Summit Rio. This partnership marks a significant step in integrating one of Brazil’s most prominent industry organizations into the country’s premier betting and gaming event.

The collaboration was formalized ahead of the upcoming SBC Summit Rio, scheduled for March 3-5, 2026, at Riocentro in Rio de Janeiro. Anticipated to draw over 15,000 participants from Brazil and leading global markets in sports betting and gaming, the event aims to unite operators, suppliers, regulators, and investors in a comprehensive gathering.

In addition to SBC Summit Rio, the partnership will extend to other major SBC events targeting the Brazilian market, such as SBC Summit Americas and SBC Summit Lisbon.

Established in March 2023, ANJL represents companies operating legally across Brazil’s lotteries, sports betting, and gaming sectors. The association actively promotes the development of a transparent, ethical, and well-regulated industry, working closely with policymakers and government agencies to enhance regulation, prevent capital flight, and attract international investment. Its core focus areas include consumer protection, responsible advertising, and combating illegal gambling.

Plínio Lemos Jorge, President of ANJL, highlighted the organization’s ongoing efforts: “ANJL continues to pursue its mission of representing the gaming industry in key forums, always defending a market committed to transparency, legality and the well-being of bettors.

“For ANJL, the partnership with SBC reinforces the commitment of its member companies to a legal and professional market. The exchange of experience between companies and specialists who are global references enriches the search for innovative solutions, promoting important debates that ultimately drive the development of the sector in Brazil and worldwide.”

Through this alliance, ANJL will gain a platform to amplify its advocacy, educational initiatives, and engagement with the broader regulated ecosystem. The partnership also aligns with ANJL’s broader goals of promoting best practices, sharing information with authorities, and fostering professional growth through training and knowledge sharing.

For SBC, the alliance enhances relationships with Brazil’s leading industry organizations and solidifies SBC Summit Rio’s reputation as the premier event for senior decision-makers navigating the country’s regulated betting sector.

Lucía Mouriño, Vice President of Relationships for Latin America at SBC, remarked: “ANJL plays a central role in shaping Brazil’s regulated betting market, especially concerning compliance, consumer protection, and market integrity. Partnering with the association elevates the quality of dialogue at SBC Summit Rio and ensures the event addresses the priorities, challenges, and opportunities faced by the industry locally.”

Read also: Brazil’s Senate Nears Approval of Broad Gambling Ads Ban

The SBC Summit Rio is expected to attract 15,000 attendees over three days of networking, learning, and business development. The agenda features over 150 speakers across dedicated tracks such as Leadership, Tech Innovation, and Marketing, alongside specialized summits like the Affiliate Leaders Summit and Payment Expert Summit, offering focused insights into Brazil’s affiliate and payments ecosystems.

The event’s exhibition area will showcase more than 400 brands, giving attendees direct access to the latest products, services, and innovations. With licensed operators and new market entrants sharing the space, SBC Summit Rio has established itself as an essential gathering for those seeking success in Brazil’s rapidly expanding regulated industry.

About the National Association of Games and Lotteries

The National Association of Games and Lotteries (ANJL) represents companies authorized to operate lotteries and games legally within Brazil. The organization champions transparency and collaborates closely with legislators and government agencies to improve regulation, prevent capital flight, and attract foreign investment.

Its mission centers on fostering a responsible and ethical gaming and lottery industry, emphasizing fair betting practices, tax fairness, support for sports, consumer protection, responsible advertising, and information sharing with authorities. The ANJL also offers tailored support to its members on regulatory and operational issues, aiding them in adapting to market shifts. Additionally, it provides educational resources on compliance, regulation, marketing, and operational management.

Interested in attending SBC Summit Rio? Here’s what you need to know:

• Secure a VIP Event Pass for R$3000, granting full access to all conference sessions, the exhibition floor, exclusive networking events, and complimentary food and beverages at the Food Festival.
• Organize a team? Benefit from our Group Pass Discount—purchase three or more VIP passes for just R$1800 each.
• Operators and affiliates may qualify for a complimentary VIP pass, including full access to all event features. Apply now to reserve your spot.
• Expo+ Pass: Access to the entire exhibition floor and all conference sessions, without entry to VIP networking events.
• Expo Only Pass: Free entry to the exhibition area, ideal for networking and exploring the show without attending conference sessions. SBC Rio ANJL partnership